Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Memphis Tennessee with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Memphis Tennessee. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Memphis Tennessee and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Big River Digital is a Memphis-based digital marketing agency built for businesses that want practical growth support rather than scattered vendor relationships. The agency positions itself as a local partner for ambitious companies, from startups and service businesses to medical practices, nonprofits, hospitality brands, and e-commerce companies. Its work appears focused on helping clients compete more effectively online through clearer visibility, stronger engagement, better lead generation, and measurable marketing performance. With a mix of creative execution, digital strategy, AI-aware search thinking, video, and technology support, Big River Digital emphasizes long-term partnership, transparent communication, and marketing systems that scale as a business grows.
“Innovative thinking, flawless execution, and real results. Big River Digital is a true partner, not just a vendor.”
“From vision to execution, Big River Digital exceeded expectations. Their insight and precision made a real impact.”
“Working with Big River Digital felt like adding an expert team overnight. Clear communication and measurable growth.”
Ultimate Design is a Memphis-area web design and digital marketing agency focused on helping local businesses turn their websites into stronger marketing assets. Through Ultimate Design, companies can get a site that is structured for usability, search visibility, and conversion rather than simply functioning as an online brochure. The agency appears to work with small and midsize organizations that need practical support for attracting qualified visitors, improving search rankings, and presenting a more polished brand across web and print. Its portfolio and service pages point to an outcomes-oriented approach: clearer navigation, optimized content, CMS-powered site management, stronger local visibility, and marketing materials that support lead generation and customer trust.
“These folks know their stuff. I’ve used them for many years and always been impressed at the depth and breadth of their knowledge and ideas — especially in regards to SEO. There are none finer in the Memphis area. Highly recommended.”
“They turn a website into a lead-generating, search-optimized marketing asset.”
“They helped make our online presence more visible, easier to manage, and better aligned with how customers search.”
RedRover Sales & Marketing Strategy is a Memphis-based B2B marketing agency built around measurable growth and marketing ROI. The firm positions itself as a results-guaranteed partner for middle-market companies that need a stronger path from market insight to revenue impact. Rather than focusing only on campaigns or creative output, RedRover appears to emphasize disciplined research, strategy, sales alignment, and ongoing optimization to help clients improve lead generation, sharpen positioning, and make marketing investments more accountable. Its work is especially suited for business leaders who want a strategic agency relationship tied to bottom-line outcomes.
“Bank of Bartlett has been working with Red Rover for over a year. They have been a great partner for digital and PR projects. These guys deliver, and they are fun to work with!”
“RedRover has been an amazing partner with the UT Foundation, Inc. for over 18 months. This organization has an expert staff of writers, designers and account management professionals to help with collateral marketing materials. We’re so glad to have them as part of our outreach team.”
“My training company, Fresh Revenues, has a strategic partnership with Red Rover. They are hands down one the very best agencies we have ever experienced and worked with.”
Taktical Digital is a performance-focused digital marketing agency that blends brand storytelling with measurable growth. The agency appears to work with ecommerce companies, startups, and larger consumer or B2B brands that want more than campaign execution�they want a partner that can improve revenue, ROI, traffic, conversion rates, and customer acquisition efficiency. Its positioning emphasizes data-driven strategy, fast optimization, and cross-channel expertise, helping clients connect paid media, SEO, content, email, Amazon, and conversion programs into a coordinated growth plan. For Memphis businesses comparing agencies, Taktical may be a fit when the priority is scalable digital growth rather than purely local, traditional marketing support.
“They were a natural fit for our business.”
“Taktical Digital is very good at doing the due diligence.”
“Their focus on driving results is consistently evident throughout the campaign execution.”
inSegment is a full-service digital marketing and advertising agency that helps organizations turn digital channels into measurable growth engines. The agency works with B2B, technology, financial services, higher education, eCommerce, nonprofit, and other clients, combining strategy, creative execution, web engineering, analytics, and ongoing optimization. For Memphis-area businesses comparing agency partners, inSegment appears best suited for teams that want a performance-focused partner capable of supporting both brand visibility and demand generation. Its work emphasizes outcomes such as stronger lead quality, higher conversion volume, improved organic visibility, better-performing paid media, and websites that are easier for customers to use and internal teams to manage.
“inSegment is not just an order-taker; they’re a team of experts.”
“I’m able to Slack inSegment whenever and constantly will be responding nearly immediately.”
“inSegment has honestly been a breath of fresh air for our team.”
Memphis gives you a strong business audience to reach, with major strengths in logistics, healthcare, manufacturing, music, and tourism. Home to FedEx’s global hub and one of the nation’s busiest cargo airports, the city attracts suppliers, service firms, and entrepreneurs tied to transportation and trade. Its growing small-business scene also creates demand for legal, financial, staffing, and technology support. Online marketing helps you stand out locally, target decision-makers by industry, and connect with Memphis businesses when they are actively searching for solutions.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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