Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Pittsburgh Pennsylvania with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Pittsburgh Pennsylvania. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Pittsburgh Pennsylvania and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Aura Marketing is a Pittsburgh-based digital marketing agency focused on helping local businesses turn online visibility into measurable growth. The agency appears to work with a wide mix of small and service-based businesses, including home services, medical and dental practices, restaurants, fitness brands, real estate professionals, salons, e-commerce companies, and other local operators. Its positioning emphasizes practical outcomes: stronger brand presence, more qualified leads, better-converting websites, consistent social activity, and improved customer capture through marketing systems and automation. Aura presents itself as a growth partner for businesses that want modern marketing support without losing hands-on communication.
“Aura took over my marketing campaign and I couldn’t be more pleased. Communication 10/10. Highly recommended.”
“5-star experience with Aura Marketing. Great team to work with.”
“This company did an amazing job on my new website. I would highly recommend them. They were fast, efficient, and always respond when needed.”
945 Studios is a Pittsburgh-based digital marketing agency focused on helping local small and mid-sized businesses turn their online presence into a stronger sales channel. The agency emphasizes speed, mobile-first experiences, and practical growth outcomes: better visibility in Google and AI search, more qualified leads, and websites that make it easier for customers to take action. Founded by Nick Lookabaugh, 945 Studios appears especially suited for service businesses, local retailers, and growing brands that need a modern website, clearer positioning, stronger local search performance, and marketing assets that support conversion rather than just looking polished.
“They help local businesses become easier to find online and turn search visibility into more qualified leads.”
“Their websites are built to look modern on mobile while guiding visitors toward action and conversion.”
“They bring branding, photography, advertising, and ecommerce together to create a smoother customer experience.”
Pittsburgh Digital Marketing Agency is a Carnegie-based digital marketing partner serving businesses across the greater Pittsburgh region. The agency appears built for local service companies and owner-led organizations that need clearer strategy, better accountability, and more measurable growth from their online presence. Rather than relying on generic packages, PGHDMA emphasizes Pittsburgh-specific market knowledge, plain-English reporting, and direct access to the people doing the work. Its client examples and testimonials point to outcomes such as more calls, stronger lead generation, improved search visibility, better-performing websites, and campaigns that help local businesses compete in neighborhoods where reputation and timing matter.
“Our business has absolutely taken off and they are a big reason for that. Unmatched customer service. Monthly marketing meetings in person. From devising plans and strategies to graphic design on brochures. There is not a better partner I could have chosen for my business. Steven’s knowledge on everything SEO and digital related is unparalleled.”
“Not only did he capture the exact vision I had for my website, but also brought his creative expertise to elevate the design beyond my expectations. His communication was phenomenal, always keeping me informed and addressing any concerns promptly. The final product is a stunning, user-friendly website that perfectly reflects my business.”
“Very responsive and attentive to detail. PGHDMA is the only web design and hosting agency that we trust for all of our needs. Their unique and thorough approach to SEO has boosted our business across the board. Look no further!”
Leacon Digital is a Pittsburgh-area digital marketing agency based in Irwin, Pennsylvania that partners with local and regional businesses looking to strengthen their online presence and turn marketing activity into measurable growth. The agency positions itself as a hands-on creative growth partner, combining strategy, storytelling, design, content, advertising, and analytics to help businesses attract attention, build trust, generate leads, and increase revenue. Leacon Digital appears especially focused on helping small and mid-sized companies modernize their websites, improve visibility in search, create more engaging social content, and run campaigns that support long-term business development.
“Very professional helped us turn our entire plant nursery into an online store. Even got the photo and video we needed. Now using them for social media, seo, and Google advertising too….”
“They helped me create an awesome and professional website for my roofing business. They also have helped me with social media marketing, seo, google advertising, and more!…”
“Working with Leacon Digital was very pleasant. They have went above and beyond my expectations. Definitely recommend. 5 star…”
SEO Agency Pittsburgh is a Pittsburgh-focused digital marketing and SEO agency that helps local businesses become easier to find when customers search online. The agency positions its work around sustainable growth rather than short-term ranking wins, using research, technical improvements, content, and local market insight to strengthen a client’s digital footprint. Its website highlights support for small businesses, ecommerce brands, real estate, restaurants, healthcare, legal, home services, and other competitive industries. For companies trying to generate more qualified traffic, local leads, inquiries, bookings, and online sales, SEO Agency Pittsburgh appears to emphasize measurable visibility gains, stronger search authority, and clearer performance reporting.
“they completely transformed our online visibility.”
“made the entire process smooth and effective”
“helped us achieve strong visibility on Google.”
Pittsburgh’s economy has traded its Steel City past for a powerful mix of robotics, AI, life sciences, healthcare, education, energy, and advanced manufacturing. With CMU, UPMC, major universities, and a growing startup scene nearby, you’re marketing to decision-makers who value innovation but face tight competition for talent, funding, and visibility. Local regulations, procurement cycles, and neighborhood-specific markets can slow growth, so online marketing matters: smart SEO, paid search, and targeted LinkedIn campaigns help you reach Pittsburgh businesses exactly when they’re comparing vendors.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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