Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Akron Ohio with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Akron Ohio. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Akron Ohio and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Full Spectrum Marketing is a full-service marketing agency based in downtown Akron, Ohio, that works with local, regional, and national organizations looking for a more strategic marketing partner. The agency appears to serve a wide range of clients, including manufacturers, nonprofits, schools, municipalities, service businesses, and corporate franchises. Its work emphasizes measurable growth, stronger visibility, better lead generation, and long-term client relationships rather than one-off campaigns. FSM positions itself as a collaborative, in-house team that connects strategy, creative, digital media, websites, and analytics to help clients attract the right audiences, improve conversion paths, and make marketing investments work harder.
“Today, we are 16 months ahead of where we’d be without FSM.”
“You guys are just amazing! This was on my to do list today. Thanks for the help.”
“This is what I’ve been dreaming of. We’ve never had website functionality this good.”
Imgon Business Marketing Agency is an Akron/Cleveland-area digital marketing and design firm that works with small to mid-sized businesses looking to turn their websites and marketing into stronger lead-generation tools. The agency emphasizes long-term growth through search visibility, practical marketing strategy, content, design, and responsive communication. Its site highlights experience dating back to 2001, local offices in Akron, Cleveland, and Stow, and a focus on helping clients improve rankings, traffic, market share, and lead flow. Imgon appears especially suited for established local or regional businesses that need an affordable, hands-on partner for SEO-driven growth, website improvements, creative assets, and ongoing marketing execution.
“The work is done in a timely manner and we always know the next steps in the process.”
“I highly recommend Advan for web design, SEO services and digital marketing. They handle all of my marketing and have developed a steady stream of leads coming from my website, SEO, direct mail campaigns, and tradeshows. Awesome.graphic designers.too.”
“For almost three years, the School Bus Safety Company has utilized the services of ADVAN Design to optimize the searches for our products. We are very satisfied with their services. Before ADVAN helped, our company and products were well down the search lists. Now we are always in the first five results and often number one. There is no doubt this has led to increased sales.”
Missy Williams Digital is an Akron-based digital marketing consultancy that helps businesses use their websites as stronger engines for discovery, trust, and growth. Led by Missy Williams, the firm emphasizes practical, data-informed SEO and content strategy for small and midsize businesses as well as organizations with more complex online visibility goals. Its work appears focused on helping clients attract the right search visitors, improve website performance, understand marketing results, and convert more qualified traffic into leads, sales, or other business outcomes. For local Akron-area companies, the agency offers a specialized partner for building sustainable organic visibility rather than relying only on short-term campaigns.
“Helps websites get found by the right people and turn more organic traffic into leads.”
“Builds content strategies that make a website more useful, visible, and conversion-focused.”
“Connects SEO work to clear analytics so businesses can see what is improving and where to focus next.”
OuterBox is an Akron-area performance marketing agency that works with eCommerce brands, manufacturers, service businesses, healthcare organizations, local companies, and larger national clients. Founded in 2004, the agency positions itself as a growth partner focused on connecting strategy, website experience, search visibility, paid media, analytics, and conversion improvements into one coordinated plan. Rather than treating a website or campaign as a one-time project, OuterBox appears to emphasize measurable business outcomes such as more qualified traffic, stronger search rankings, increased leads, higher online sales, and better return on marketing spend. Its scale and in-house team make it a fit for companies that want both execution support and longer-term digital strategy.
“Worked with Outerbox for many years now, they were easy to work with and we had a great experience. Brandon and Justin produced fast results, and were very responsive.”
“Outerbox has been a pleasure to work with. They’re top notch at SEO and PPC and were hugely involved in the growth of my SaaS company. I would highly recommend them!”
“These guys know their stuff! Did a PPC campaign with them and they delivered low cost, high quality leads to my law firm. Would highly recommend!”
Sanctuary is a Northeast Ohio digital marketing and web design agency serving Akron-area businesses from its North Canton office. The agency positions itself as a long-term growth partner, not just a project vendor, helping organizations clarify goals, improve their online presence, and turn websites into stronger revenue-generating assets. Its work appears especially focused on companies that need measurable marketing outcomes such as more qualified leads, improved organic visibility, better customer experiences, and stronger digital credibility. Sanctuary emphasizes strategy, collaboration, and ongoing optimization, pairing creative website work with data-driven marketing execution to help local and regional businesses attract, engage, and convert the right customers.
“I feel like overall, they have helped a lot.”
“They always listened to the client’s needs and their response was on point.”
“I have always been impressed by Sanctuary’s ability to balance strategy, content development, and design.”
Akron’s economy still carries its �Rubber Capital� DNA, but today you’ll find opportunity in advanced polymers, plastics, manufacturing, healthcare, education, and startup support around the University of Akron. With regional investment in sustainable polymers and workforce training, local buyers are researching partners before they ever make a call. Strong online marketing helps you show up when plant managers, medical offices, contractors, and service firms compare vendors, solve compliance challenges, and look for nearby expertise they can trust.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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