Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Fargo North Dakota with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Fargo North Dakota. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Fargo North Dakota and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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OpGo Marketing is a Fargo-based marketing agency focused on helping small and growing businesses turn marketing into a measurable growth engine. The team appears to blend strategic planning, creative execution, and performance tracking so clients can better understand what is working and where to invest next. For businesses in Fargo, North Dakota and beyond, OpGo positions itself as a practical partner for both short-term campaigns and longer-term marketing support. Their work emphasizes clearer brand messaging, stronger online visibility, better audience engagement, and more accountable marketing budgets.
“Want someone who gives you real time results? OPGO is it.”
“The team at OpGo Marketing is top-notch! They don’t just want to get the job done; they’re committed to ensuring the marketing performs at a high level! They take the time and energy to truly understand each client they work with, so they can provide the best solutions for each brand. I’d strongly recommend OpGo Marketing to anyone looking for professional digital marketing!”
“We’ve been working with OpGo Marketing for several years and they’ve transformed our messaging in many great ways. From graphics to social media to digital advertising, they’ve truly enhanced our brand. We’re thankful for all they do for us at Minnkota Windows and we’d recommend OpGo to everyone!”
Onsharp is a Fargo, North Dakota-based software development partner that helps organizations replace aging internal systems with modern, dependable digital tools. Founded in 2000, the company works with businesses that need practical technology for operations, employee or client self-service, mobile experiences, and custom workflows. Its positioning emphasizes long-term partnership, US-based engineering, and candid planning before development begins. For clients in industries such as agriculture, manufacturing, construction, utilities, healthcare, and professional services, Onsharp appears focused on reducing bottlenecks, improving visibility, enabling users to serve themselves, and helping teams move faster without relying on fragile workarounds or disconnected software.
“Onsharp was easy to work with, flexible, and responsive.”
“I am impressed with the speed and professionalism of the company.”
“Their work ethic and communication were great.”
Tellwell Story Co. Studio is a Fargo-based creative studio built around story as a business and community-building tool. The agency appears especially focused on mission-driven organizations, nonprofits, higher education, financial services, and purpose-led brands that need clearer ways to explain who they are and why their work matters. Rather than only producing marketing assets, Tellwell emphasizes clarity, trust, and human connection�helping teams translate meaningful work into messages, websites, films, and campaigns that audiences can understand and act on. For local organizations in Fargo and beyond, its work supports outcomes such as stronger brand positioning, more engaging donor or customer communications, and a more cohesive public presence.
“We love Tellwell!”
“Amazing team brilliant and bold ideas genuine love of helping amplify stories hustle and heart”
“Working with Tellwell was just what we needed to execute a successful rebrand.”
Absolute Studios is a full-service creative marketing agency based in Fargo, North Dakota, that works as an extension of a client’s team. The agency appears to be a good fit for organizations that need practical strategy, polished creative, and consistent campaign execution without building every capability in-house. Its work spans local and regional brands, nonprofits, healthcare, agriculture, construction, hospitality, and B2B/B2C organizations. Absolute emphasizes clear messaging, cohesive brand storytelling, and measurable business outcomes, with case studies pointing to goals such as increasing qualified applicants, improving digital presence, building awareness, and helping campaigns perform across traditional and digital channels.
“Absolute Studios is an incredible marketing partner. Their team and services are versatile, and their communication and quality is top notch.”
“We can email them anything and they’re ready to make that campaign a success. If you are looking for a dependable marketing team with creative solutions, we highly recommend Absolute Studios.”
“We love working with the Absolute Team. They are like an extension of us. They take the time to understand what we do and turn that into a really great product.”
AdShark is a Fargo-based performance marketing agency that helps local, regional, and national businesses turn digital marketing into measurable growth. Founded in 2013, the agency positions itself as a client-focused partner for companies that want more qualified leads, stronger online sales, and clearer return on marketing spend. Its work appears especially geared toward growth-minded businesses, from Fargo organizations to ecommerce brands selling nationwide. AdShark emphasizes proactive strategy, transparent relationships, and performance tracking rather than one-off campaigns, supporting outcomes such as improved revenue, increased lead volume, better website performance, and scalable digital advertising programs.
“I have had the joy of working with AdShark with two different businesses. The entire team is fantastic, thorough, and helpful. We have been very pleased with the results we have been able to achieve by working with them! Additionally, I cannot say enough about how easy they make the entire working process. The team is VERY supportive and keeps us on track to meet and exceed our goals. They are by far the best digital marketing agency we have worked with!”
“AdShark has been awesome to partner with for your digital marketing needs. They respond quickly to any issues that arise. They are polite and helpful every step of the way. AdShark comes forth with great ideas and communicate well. Justin has been awesome to work with. I highly recommend AdShark for all of your marketing needs.”
“AdShark has be awesome to work with. The improvements they have made to our site have shown unbelievable results! Best decision I have made is using them!”
Fargo is more than a college town�it’s a regional business hub with strong roots in agriculture, health care, education, finance, software, and manufacturing. You’ll find a practical, relationship-driven business culture, plus growing opportunities tied to tech startups, downtown redevelopment, and services for the wider Red River Valley. Because local decision-makers often research vendors before they talk to sales teams, online marketing helps you show up early, build trust, and reach Fargo-area businesses when they’re actively comparing solutions.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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