Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Lincoln Nebraska with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Lincoln Nebraska. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Lincoln Nebraska and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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GenR8 Marketing is a family-owned boutique digital marketing consulting agency based in Lincoln, Nebraska. Established in 2010, the agency positions itself as a strategic partner for local and regional businesses that want clearer direction, measurable marketing, and more qualified leads. Rather than pushing one-size-fits-all campaigns, GenR8 emphasizes one-on-one guidance, accountability, and marketing decisions tied to ROI. Its work appears especially useful for small and mid-sized organizations that need help translating websites, search, social media, email, video, and branding into practical growth systems. The agency’s client feedback highlights responsiveness, approachable expertise, improved lead generation, and support for businesses trying to compete more effectively online.
“Great people and very responsive.”
“Sales are trending up and we are sharing the credit with GenR8!”
“Great people with great ideas!”
UNANIMOUS is a Lincoln, Nebraska-based full-service branding agency that helps organizations clarify how they look, sound, and connect with their audiences. Founded in 1979, the agency works with clients across sectors such as healthcare, education, agriculture, construction, technology, nonprofits, and community organizations. Its work appears focused on building stronger brand alignment, improving audience engagement, supporting lead generation, and giving clients polished marketing assets that can be used across websites, campaigns, events, recruiting, advertising, and sales. For businesses comparing local agencies, UNANIMOUS stands out for combining strategy, creative execution, web development, and in-house video capabilities under one collaborative team.
"We are so pleased with the work UNANIMOUS has done. Their professionalism, responsiveness, and willingness to go above and beyond was more than we could have asked for on this project. We will definitely be using the UNANIMOUS team for our future video needs."
"UNANIMOUS is the best of the best. Their organization and attention to detail throughout the whole process is next to none. They are so easy to work with and are great at what they do. They think of everything and don’t skim anywhere in the process. Highly recommend them to anyone and we look forward to working with them again."
"The entire team loved the passes and the branding on them. We plan on using similar VIP passes for future key events."
Right Eye Digital is a Lincoln, Nebraska marketing design production agency built for companies, organizations, and groups that want high-quality creative work without the feel of a large corporate agency. The team positions itself as a hands-on partner that helps clients bring ideas to life, sharpen how they present their brand, and create marketing assets that make a stronger impression on customers. Their work appears especially suited for local businesses and organizations that need practical creative guidance from concept through final production, with an emphasis on professional visuals, clearer messaging, and marketing that helps clients reach and influence their audiences.
“Right Eye Digital was selected to build our website and we chose to take original images rather than use stock photos. Their photographer was AMAZING and the photos looked so great you could have sworn they were stock. Beyond pleased with all of their hard work, and out site is FANTASTIC as well!”
“Right Eye Digital is the Magic Behind our Graphics and Website. It’s smart people doing smart work , they assess the situation, bring outside experience to bear, get smart about the business, and are courageous about execution.”
“Loved the energy, focus & passion. Overall, Right Eye Digital is a pleasure to work with, did exactly what was needed, stretched our thinking, and provided opportunities for new growth. An amazing talent and responsive partner.”
Firespring is a Lincoln, Nebraska-based marketing, technology and printing partner that works with nonprofits, small businesses and purpose-driven organizations. The agency appears especially focused on helping teams simplify their marketing operations while improving how they reach, engage and convert their audiences. Its website platform, creative strategy, fundraising tools, direct mail and print capabilities are positioned to help clients manage fewer vendors, present a more professional brand and turn campaigns into measurable action. For local organizations in Lincoln and beyond, Firespring looks like a practical fit for teams that want both strategic marketing support and hands-on production resources under one roof.
“Firespring is a great platform. It’s easy to learn and easy to use, provides great analytics, and creates a wonderful website without much work. Support is always quick and responsive.”
“They were able to take care of all our IT and communication needs in one place.”
“Great company to work with. I would highly recommend Firespring to anyone. Building a new website seemed very overwhelming at first, but they made the process easy, painless and fun.”
redthread is a Lincoln, Nebraska creative advertising agency that helps organizations turn brand challenges into memorable campaigns and measurable momentum. The agency appears to work with regional businesses, community-focused brands, financial institutions, utilities, automotive groups, and employers that need sharper messaging, stronger awareness, or more effective audience engagement. Its work emphasizes creative strategy, storytelling, paid media, and production that connect with people emotionally while supporting practical business goals such as lead generation, recruitment, event attendance, customer acquisition, and return on investment. Based on its case studies, redthread is especially focused on building campaigns that feel local, human, and distinctive while still being performance-minded.
“the redthread team was professional, engaged and fun to work with.”
“They consistently deliver work that fits our brand and drives results.”
“We’ve seen a lot of success with our digital campaigns and I appreciate the work they do to drive results.”
Lincoln’s economy blends state government, UNL-driven research, insurance, manufacturing, and growing tech,giving you a surprisingly diverse B2B audience in one metro. Fun fact: government and manufacturing remain major local employment anchors, while city initiatives also promote entrepreneurship and climate-smart growth. If you sell professional services, software, staffing, compliance help, or equipment, online marketing helps you stay visible when Lincoln owners compare vendors, navigate permits and incentives, or search for partners beyond word-of-mouth referrals. Localized SEO and targeted ads can turn that intent into conversations.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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