Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Billings Montana with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Billings Montana. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Billings Montana and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Fly Cast Digital is a Billings, Montana-based digital marketing agency serving small businesses across Montana and Wyoming. The agency positions itself as a hands-on local partner that builds customized, data-informed strategies rather than one-size-fits-all campaigns. Its work appears focused on helping local companies strengthen their online presence, reach more qualified customers, improve credibility, and create measurable growth over time. Fly Cast Digital emphasizes affordability, month-to-month service, local representation, education, and relationship-driven support, making it a practical option for businesses that want digital marketing help without feeling like just another account.
“Helps small businesses build a stronger online presence and turn digital visibility into measurable growth.”
“Creates responsive, user-friendly websites designed to attract visitors, build credibility, and support better results.”
“Supports local businesses with practical digital marketing that improves visibility, reputation, and customer engagement.”
Cleverly Company is a Billings, Montana creative and digital marketing agency serving businesses across Montana and Wyoming. The agency positions itself as a growth partner for organizations that need clearer storytelling, stronger campaign strategy, and more effective ways to convert attention into action. Its work appears especially focused on helping regional brands stand out, reach the right audiences, and generate measurable results through integrated creative, media, web, video, and digital execution. With roots dating back to 1985 and a 2024 rebrand from A.D. Creative Group, Cleverly blends long-term local market experience with a modern, data-driven approach to brand growth.
“The team is very quick to respond and communicative throughout the process (of submitting a web ticket). Always friendly, knowledgeable, and easy to work with.”
“The video services provided by Cleverly went way beyond expectations.”
“Their creative approach, strategic insight, and commitment to understanding our mission have helped us connect with our members in a meaningful way.”
Agency 220 is a full-service marketing agency based in Billings, Montana, built for local and regional businesses that want more than one-off creative work. The agency positions itself as a hands-on growth partner for small and mid-sized companies, including service providers, medical and dental practices, contractors, retailers, restaurants, real estate teams, and B2B organizations. Its work appears focused on improving visibility, lead flow, customer acquisition, and measurable revenue outcomes through coordinated strategy, creative execution, and reporting. For businesses that have outgrown DIY marketing, Agency 220 emphasizes practical campaigns, local market knowledge, and accountability around results rather than vanity metrics.
“Built a beautiful website for us with a lot of content.”
“He was so patient will all our revisions.”
“Transformed it into something professional looking.”
Ember Marketing Group is a Billings, Montana-based marketing agency focused on helping small businesses and growing brands show up more authentically online. Founded by Kelli Maxwell, the agency emphasizes close collaboration rather than cookie-cutter campaigns, working to understand each client’s voice, goals, and audience before creating content. Ember appears especially suited for local businesses that need stronger visibility, better social media storytelling, and marketing support tied to measurable growth. Its work combines creativity with practical business strategy, supporting outcomes such as increased engagement, stronger brand awareness, more leads, higher sales, and improved systems for long-term growth.
“Kelli is one of the most genuine and ambitious people I know! She has built many successful businesses for herself as well as helping her clients explode their businesses! If you want a Marketing Company that actually works with their clients and understands their needs, look no further!”
“Helps brands create authentic social media content consistently, with the goal of growing sales and growing the business.”
“Supports business owners with better processes, stronger marketing, and practical steps toward profit and long-term growth.”
Arrowhead Marketing is a Billings, Montana full-service advertising agency that works as an outsourced marketing arm for local, regional, and national businesses. Founded with Montana roots, the agency appears especially strong for organizations that need practical strategy, media guidance, and polished creative without building an internal marketing department. Its client base includes retailers, healthcare practices, home services companies, restaurants, financial services, and other growth-minded businesses. Arrowhead emphasizes learning each client’s story, aligning campaigns across traditional and digital channels, and making advertising dollars work harder through targeted placement, clear messaging, and consistent brand execution. The outcomes it supports include stronger customer reach, better campaign coordination, increased sales opportunities, and more confident marketing decisions.
“They have taken time to get to know our business and its needs and goals. Their marketing truly represents our company and our values.”
“Arrowhead Marketing really gets to know a business and works hard to hit the targeted customer. I have been so happy with their service.”
“Arrowhead Marketing helped Benjamin Franklin Plumbing simplify and consolidate our marketing strategy, which allowed us to reach our target audience utilizing social media, TV, radio, and web design.”
Billings is Montana’s largest city and a major regional hub for healthcare, energy, agriculture, logistics, retail, and professional services. You can find opportunity in its role as a trade center serving customers across Montana, Wyoming, and the Dakotas. Local businesses often balance growth with industry-specific rules in energy, land use, and transportation, making clear communication essential. Online marketing helps you reach decision-makers where they research vendors, compare services, and build trust before a call, visit, or contract.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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