Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Shreveport Louisiana with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Shreveport Louisiana. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Shreveport Louisiana and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Underscore: Online Advertising and Lead Generation is a Shreveport-based digital marketing agency focused on helping local and North Louisiana businesses turn online visibility into measurable growth. The agency appears geared toward small and midsize companies that need practical support attracting leads, improving search presence, and converting digital attention into phone calls, inquiries, followers, and sales. Rather than presenting a one-size-fits-all approach, Underscore emphasizes tailored strategies, budget-conscious recommendations, and hands-on campaign guidance for businesses starting from scratch or trying to improve an existing marketing effort. Its messaging centers on helping clients compete more effectively online, avoid wasted ad spend, and build marketing systems that support sustained business growth.
“As a new photographer, I found it hard to get clients without an established network. Most of my clients came through referrals from friends and family. I wanted to promote my business online to bring in additional clients, but I wasn’t sure how to get started. I reached out to Underscore: Online Advertising and Lead Generation for help. They were friendly, knowledgeable, and very accommodating. They were able to come up with a strategy that suited my budget, and within a few months, I was getting a steady stream of inquiries from my website and social media.”
“I struggled to grow my boutique clothing business for years, and although I was able to make ends meet, I was still far from reaching my goals. My digital marketing strategy just wasn’t working and I couldn’t figure out why. I finally contacted Underscore: Online Advertising and Lead Generation and I’m glad I did. The ad campaign they ran for me brought in a massive number of new followers and a huge increase in sales. I’ll be working with them again to keep growing my business.”
“As more and more competitors popped up in our market, our website fell from the first page of Google results to the third for our niche. We were having a hard time keeping up, and we knew we would need some help. Underscore: Online Advertising and Lead Generation came to the rescue of our business and made major improvements to our marketing and advertising strategy. The results speak for themselves and we couldn’t have been happier with the service they provided.”
Strottner Designs is a boutique design and digital marketing firm that helps small businesses, startups, nonprofits, and established organizations turn their online presence into a stronger business asset. For companies researching Shreveport-area marketing support, the agency positions itself as a partner for custom branding, websites, search visibility, and ongoing growth strategy. Its work emphasizes clear communication, professional design, and measurable marketing outcomes such as stronger search rankings, more qualified traffic, better lead generation, and improved brand credibility. With experience across local, regional, national, and international clients, Strottner Designs appears best suited for organizations that want hands-on creative support paired with practical digital marketing execution.
“Best ever website and logo design. I’ve been working with Strottner for over 15 years and they are hands down tops at design, customer service, value and marketing.”
“Strottner Designs has handled some design work for me and their work is a 10/10. Patrick and Michael have been immensely helpful throughout the entire process.”
“Strottner Designs is a great team to work with! They are always extremely attentive and truly work to achieve the best results for their clients.”
Stack Overlap is a Shreveport-based web design and digital marketing agency serving Shreveport, Bossier City, and clients beyond the local market. The agency positions itself as a practical partner for businesses, organizations, and entrepreneurs that need a stronger, easier-to-manage web presence. Rather than simply launching brochure sites, Stack Overlap emphasizes flexible, custom, web-centric solutions that help clients bring ideas online, improve usability, support organic visibility, and reduce the technical burden of managing websites, hosting, domains, and email. With more than 15 years of web development and hosting experience, the company appears well suited for small businesses and local organizations that want dependable technical guidance and ongoing support.
“Solid work, great pricing and excellent customer service – can’t beat em!”
“Builds responsive websites that help businesses look professional on every screen.”
“Helps make websites easier to find, easier to use, and better supported over time.”
Simple Solutions is a Shreveport-based website design and hosting firm serving local businesses, individuals, and small to mid-sized organizations across Shreveport, Bossier City, and the wider Ark-La-Tex. The agency presents itself as a practical partner for companies that need a clearer, more professional online presence without an overly complex process. Its work emphasizes clean, direct, easy-to-navigate websites that help visitors understand who a business is, what it offers, and how to take action. For clients, that translates into stronger credibility, better communication with target audiences, and a cost-effective online platform for promoting products, services, and company information around the clock.
“E simple solutions has been my go-to company for all my needs. Their services are exceptional and they have always exceeded my expectations.”
“The team was very professional and delivered the solutions I needed in a timely manner. I would definitely recommend their services to others.”
“I was impressed with their professionalism and attention to detail. I would definitely recommend their services to others.”
Capstone Marketing is a Louisiana-based digital marketing agency serving Shreveport, Bossier City, Benton, Tyler, Longview, and the wider ArkLaTex region. The agency appears focused on helping small and mid-sized local businesses look more credible online, get found in search, and turn digital visibility into inquiries. Its work emphasizes practical growth outcomes: stronger websites, more consistent branding, improved Google visibility, and marketing systems that support leads instead of just traffic. Capstone’s portfolio and messaging suggest a hands-on partner for service businesses, professional firms, contractors, and local organizations that need a polished online presence without losing a local-market focus.
“Ashley and her team are great to work with. Highly responsive, knowledgeable in their field, and a high quality of work.”
“I had the best experience with Capstone Marketing for our new logo. Ashley listened to what we wanted and delivered to perfection. I cannot recommend this business enough and anyone that uses them will surely be pleased!”
“We love working with Ashley! Our website looks amazing and everyone I have showed it to is impressed. She makes everything so easy, is quick to respond and we love dealing with her! If you are looking for a way to revamp your site and make it stand out, she is the person to do it!”
Shreveport gives you access to a business scene shaped by healthcare, logistics, energy services, river commerce, gaming, and small manufacturers. With assets like the Port of Caddo-Bossier and major routes including I-20 and I-49, local companies often serve customers across Louisiana, Texas, and Arkansas. Businesses here must also navigate permits, workforce competition, and state incentive programs. Online marketing helps you stand out, target nearby decision-makers, and reach B2B buyers who search first before calling.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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