Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in New Orleans Louisiana with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in New Orleans Louisiana. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout New Orleans Louisiana and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Geaux SEO is a New Orleans-based local search agency focused on helping service-area businesses become easier to find when nearby customers are ready to call, book, or request a quote. The agency works with local companies such as contractors, home service providers, healthcare practices, law firms, restaurants, and other businesses that rely on visibility in Google Search, Google Maps, and emerging AI search results. Its positioning is practical and results-oriented: improve local rankings, strengthen online trust signals, build websites that convert, and connect SEO work to real business outcomes like more calls, form submissions, leads, and customers.
“it has now brought me 10k in revenue!”
“We started receiving leads immediately after the website went online.”
“their SEO work has led us to the top of the results!!”
Dark Star Digital is a New Orleans-based digital marketing agency led by founder Lexia Farris, who brings more than a decade of media and advertising experience to small businesses, nonprofits, and mission-driven brands. The agency appears especially suited for organizations that want hands-on guidance rather than a large-agency experience, combining strategic planning with practical campaign execution. Its work is positioned around helping clients grow visibility, attract qualified traffic, improve lead generation, and turn websites and marketing channels into stronger business assets. For local New Orleans companies and values-aligned entrepreneurs, Dark Star Digital presents itself as a detail-oriented partner focused on measurable growth and clearer digital performance.
“I have worked with a handful of digital marketing agencies over the last 10 years and Lexia has, by far, been the most knowledgeable, provided the most value, and yielded the best results!”
“Lexia has been a dream advertising consultant to work with for years. She is an expert at assessing an organization’s unique opportunities, leveraging advertising options across many platforms , Meta, Google, newsletters, Spotify and more! , and working with a nonprofit budget to grow brand awareness and conversions. Hire Lexia now!”
“We wholeheartedly endorse Lexia of Dark Star Digital. Her expertise in Facebook and Google ads has significantly boosted our business. Thanks to Lexia’s innovative strategies, our online presence and lead generation have soared. Lexia is a true professional and a pleasure to work with. If you’re seeking a digital marketing expert, I highly recommend Lexia and Dark Star Digital. They’re a game-changer!”
Online Optimism is a New Orleans-headquartered creative digital marketing and design agency that works with businesses, nonprofits, universities, healthcare organizations, hospitality brands, and other growth-focused teams. Founded in 2012, the agency positions itself as a people-first partner that combines client knowledge with its own research, strategy, creative production, and reporting. Its work appears focused on helping organizations strengthen their online presence, reach the right audiences, generate leads or applications, improve engagement, and present a more polished brand across digital channels. For local New Orleans clients, Online Optimism also emphasizes practical market familiarity and campaigns tailored to the city’s audiences, industries, and culture.
“What truly stood out about this company was the enthusiastic and professional attitude of the team.”
“They have a scientific approach in their work, and they also write engaging content.”
“We were impressed with how prompt Online Optimism was with their communication with us.”
Touch Point Digital Marketing Agency is a New Orleans-based digital partner for small businesses, contractors, professional practices, and growing companies that need a clearer path to customers online. The firm emphasizes practical, results-focused strategy: stronger visibility in search, websites that turn visitors into leads, and campaigns designed to increase inquiries, sales, and revenue rather than just activity. Its messaging highlights long-term client relationships, honest communication, and tailored plans instead of one-size-fits-all marketing. For local businesses that want help competing online without wasting budget on disconnected tactics, Touch Point appears focused on combining technical expertise, creative execution, and ongoing support to help clients grow their customer base.
“We’ve definitely seen an increase in our website activity and interest from potential clients.”
“These guys are brilliant and I would highly recommend them to anyone who would like to increase their business and get found online.”
“our online visibility and traffic have noticeably increased.”
WTF SEO is a New Orleans-based boutique search agency focused on making SEO clearer, more accountable, and more useful for businesses that need qualified traffic and leads. The agency works with local Louisiana companies, national brands, and white-label agency partners, emphasizing transparency, plain-language communication, and strategies tailored to each client’s website rather than generic packages. Its positioning suggests a strong fit for businesses that want to improve visibility in both Google and AI-powered search experiences while understanding what work is being done and why. WTF SEO appears especially focused on helping clients reduce wasted marketing spend, uncover technical and content opportunities, and turn organic search into a more reliable growth channel.
“Steven’s work is thorough, timely, and efficient.”
“Professional, fair and experienced. Want true SEO results, hire Steven.”
“Our clients saw organic leads and traffic increase after a month.”
New Orleans gives you access to a business community shaped by tourism, hospitality, energy, port logistics, healthcare, music, and food culture. As one of America’s busiest port cities, it connects local companies to global trade while small businesses thrive around festivals, restaurants, and neighborhood commerce. You’ll also find entrepreneurs navigating zoning, permitting, and seasonal demand, creating a strong need for targeted visibility. Online marketing helps you reach local decision-makers when they’re searching for vendors, services, partnerships, and growth opportunities.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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