Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Evansville Indiana with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Evansville Indiana. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Evansville Indiana and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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JRL Media is a full-service creative media and marketing agency based in Evansville, Indiana, working with local organizations, regional businesses, and national brands. The agency appears especially strong for companies that need a consistent creative partner rather than one-off deliverables: its work centers on building recognizable brands, capturing professional content, and turning events, campaigns, and websites into long-term marketing assets. With experience across associations, nonprofits, contractors, manufacturers, and service businesses, JRL Media supports outcomes like stronger credibility, better online visibility, more polished storytelling, social engagement, lead generation, and reusable content libraries that keep marketing channels active over time.
“JRL does such great work! I help do our social media marketing at Mission Grounds Coffee. We use JRL to get our branded photos for our seasonal drinks and I look forward to every photoshoot! They are always so creative and you can tell they all love what they do! 10/10 recommend!”
“JRL Media built our new website and it has made a HUGE difference for our business. I don’t know what they did, but they mentioned SEO a lot and this decision of partnering with them has been an absolute game changer� About 6 months after launch, we started getting blown up with phone calls and leads through the website without doing any additional marketing. Jorren and the JRL Media team understand website design, SEO, and how to build a site that actually helps bring in customers. Highly recommend them for any business.”
“Great company. We use JRL for our company’s online branding and it makes me excited to come into work each day. Their video production and editing is unlike anything I’ve every seen. Would highly recommend using this team’s retainer program for their business”
StraightLine SEO is a boutique search marketing agency based in Evansville, Indiana, focused on helping small and service-based businesses improve their visibility in local search. The agency emphasizes close client relationships, transparent reporting, and market exclusivity, meaning it avoids working with direct competitors in the same industry and area. Its work appears centered on helping local companies earn stronger Google visibility, compete in map results, attract more website traffic, and turn online searches into calls, visits, and leads. Led by owner and strategist Matthew Sims, StraightLine SEO positions itself as a hands-on partner for businesses that want long-term organic growth rather than short-term advertising campaigns.
“Helps small businesses show up in local search where ready-to-call customers are already looking.”
“Builds long-term SEO momentum through audits, content improvements, Google Business Profile work, and authority building.”
“A hands-on local SEO partner for Evansville-area businesses that want more visibility, calls, and leads.”
Riverbend Growth is an Evansville-based digital marketing agency focused on helping local businesses across the Indiana, Kentucky, and Illinois Tri-State area grow through stronger online visibility. The agency positions itself as a practical, results-driven partner for service businesses, healthcare practices, restaurants, legal firms, and other local organizations that need more calls, customers, appointments, and revenue from digital channels. With experience in web development, ecommerce, software engineering, and AI-enhanced marketing, Riverbend Growth emphasizes measurable business outcomes over vanity metrics. Its local-market focus, transparent reporting, and month-to-month service model make it especially relevant for Evansville-area companies that want enterprise-level execution without a big-city agency experience.
“Helps local businesses turn online visibility into more calls, customers, and revenue.”
“Builds fast, professional websites designed to convert visitors into paying customers.”
“Creates local search strategies that help Evansville-area businesses get found ahead of competitors.”
Lionfish Advertising is an Evansville, Indiana marketing firm that positions itself around research-based strategy and measurable growth. The agency appears to work with local, regional, national, and some global brands that need clearer messaging, stronger visibility, and campaigns tied to business outcomes rather than standalone creative assets. Its site emphasizes market research, consumer behavior insights, and ROI, with client examples pointing to increased loans, higher sales, more website activity, and expanded demand. For organizations comparing local agencies, Lionfish presents itself as a hands-on partner that listens to business goals, builds digital and creative systems around those goals, and supports brand awareness, lead generation, and profit growth.
“With their assistance we have DOUBLED our sales.”
“The people at Lionfish Advertising are amazing!”
“I give her my highest recommendation and am deeply grateful for her assistance.”
Digital Upgrade is an Evansville-based technology and marketing partner that helps local businesses modernize how they operate, present themselves, and connect with customers. The company positions itself around making technology work for business, with an emphasis on practical outcomes rather than selling one-off services. For organizations that need both a stronger public-facing brand and dependable behind-the-scenes systems, Digital Upgrade appears to offer a local team that can support digital presence, business efficiency, customer communication, and long-term growth. Its client testimonials point to results such as more professional branding, stronger promotion, better social media execution, and improved confidence in technology systems.
“My business used Digital Upgrade for its company identity services. We worked in tandem with Charity and her team to create a professional company logo along with some other marketing items, which have really helped us in our business development efforts. I would highly recommend Digital Upgrade to any growing business!”
“Digital Upgrade handles our social media profiles for Bill’s Plumbing Services and does an excellent job. They are easy to communicate with and have a wealth of creative ideas, I would definitely recommend them!”
“The Digital Upgrade team has surpassed my expectations in helping promote our business. Their team is knowledgeable, patient, and listens to our needs. I couldn’t be more pleased with our experience.”
Evansville gives you a practical B2B audience with deep roots in advanced manufacturing, health care, plastics, food and beverage, finance, retail, and Ohio River logistics. You are marketing in a regional hub that supports thousands of businesses, so buyers may be comparing vendors across Indiana, Kentucky, and Illinois. Fun fact: local strengths range from global transportation services to specialty manufacturing. Online marketing helps you show up when purchasing managers, clinic administrators, contractors, and professional firms search for nearby partners, especially when regulations, workforce needs, and supply-chain pressures make trust essential.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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