Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Peoria Illinois with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Peoria Illinois. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Peoria Illinois and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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AdCo Advertising Agency is a Peoria-based marketing and web development company that blends creative advertising, digital strategy, technology, and production capabilities. Founded in the late 1990s, the agency appears to work with both B2B and B2C organizations that need more than isolated tactics: strategy, implementation, campaign measurement, and long-term partnership. AdCo positions itself as part traditional agency and part technology firm, helping clients clarify direction, build stronger brand experiences, and create marketing systems that support visibility, engagement, sales, appointments, awareness, and operational improvements. Its work spans local and regional businesses as well as larger public-sector web and software projects.
“Builds custom websites that feel tailored to the business and are designed to generate interest, sales and measurable success.”
“Keeps campaigns focused on outcomes, using analytics and ongoing monitoring to improve performance instead of guessing.”
“Turns complex development needs into practical platforms that improve workflows, operations and revenue opportunities.”
POGO Marketing is a full-service print and digital marketing agency serving Central Illinois businesses, including the Greater Peoria area. Founded by Greg Wilson in 2007 as Peoria Logo, the agency was built to give small and medium-sized organizations access to professional branding and marketing support without the cost of a large advertising firm. Today, POGO supports local, regional, and national campaigns, helping clients clarify their brand, build stronger marketing materials, improve online visibility, and connect with customers across print, web, and digital channels. Its work appears focused on practical business outcomes such as better customer engagement, lead generation, stronger brand awareness, and increased visibility and sales.
“Greg is an outstanding individual that always does whats right for his clients. Pogo Marketing is the place in the Peoria Area that you have been looking for!”
“Greg has years of experience in print and digital marketing, and it shows in the beautiful work he does with his clients.”
“He also is the type of person that makes lifelong relationships with clients and focuses on customer service.”
Clark Marketing is a Peoria, Illinois-based marketing consultancy that helps businesses and professional agencies solve overflow marketing challenges, clarify goals, and move projects forward. The firm appears especially well-suited for organizations that need experienced strategic support without adding full-time internal resources. Led by principal Valerie Clark, with frequent collaboration from M. Kitty Ryan, Clark Marketing emphasizes thoughtful planning, research-backed recommendations, strong writing, and practical execution. Its client references point to outcomes such as clearer messaging, stronger campaign planning, better-informed market decisions, and dependable project delivery that stays aligned with strategy, timing, and budget.
"Working with Clark Marketing has been an excellent experience for us. We always get much more than we’re expecting and it’s always on strategy, on time and on budget. When it comes to strategic thinking and planning, we have found no equal."
"Many thanks for the fantastic job on the campaign. Your professionalism and commitment to quality is outstanding. Looking forward to working with you on the next one!"
"I’ve never worked with anyone so focused on the details. I don’t even worry about the projects, because I know you’re worrying enough for both of us. As always, thank you!"
Peoria Thrive is a Central Illinois business growth and marketing automation agency focused on helping local service businesses get found, respond faster, and convert more opportunities into booked work. Based in Peoria and serving clients nationwide, the agency positions itself as a growth systems partner rather than a traditional tactics-only marketing vendor. Its work appears geared toward home services, contractors, restaurants, dental practices, small firms, and other appointment-based businesses that need stronger visibility, cleaner lead tracking, and less manual follow-up. Peoria Thrive emphasizes measurable outcomes such as more inbound leads, better booking flow, stronger customer retention, and repeatable revenue systems powered by AI, CRM automation, and local search visibility.
“Helps local businesses get found, get booked, and remembered with a pipeline that produces booked appointments, not busywork.”
“Builds AI-powered systems that reduce missed opportunities and turn more calls, chats, and website visits into customers.”
“Supports measurable growth through more leads, better booking flow, stronger customer retention, and practical automation.”
X1 Marketing Inc is a Peoria-based digital marketing agency focused on helping small and mid-size businesses become easier to find, contact, and buy from online. The agency positions itself as a growth partner rather than a task vendor, emphasizing measurable outcomes such as stronger local visibility, more calls and leads, improved follow-up, and more predictable ROI. Its work appears especially relevant for local service businesses and regional brands that need practical marketing systems, better Google presence, conversion-focused websites, and automation tools that keep prospects engaged after the first click or call.
“Their team created a beautiful website for my first small business.”
“Their designs are impeccable; they captured exactly what I wanted for my brand, and I will continue to work with them on other projects.”
“Communication was seamless, and their dedication to my success was outstanding.”
Peoria gives you access to a business community shaped by healthcare, advanced manufacturing, agriculture, logistics, and a long Caterpillar legacy. Its central Illinois location and Illinois River connections support suppliers, service firms, and growing local entrepreneurs. You’ll also find companies navigating permits, workforce needs, and competitive regional markets, which creates demand for trusted local partners. Online marketing helps you stand out when Peoria businesses search for vendors, compare services, or look for nearby expertise before making contact.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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