Does your team deliver better service than the providers buyers find online? Are prospects overlooking your company when they ask AI platforms for recommendations? Does your website explain why you’re worth a closer look?
You’ve built a business on expertise, relationships, and strong delivery. It’s frustrating when buyers see only a small part of that story, or find a competitor before they find you.
Tortoise and Hare Software helps B2B technology companies turn search visibility into qualified sales conversations. Our AI SEO agency serves companies in Tempe Arizona with a strategy built around how your buyers discover and compare providers.
AI SEO improves how buyers discover and understand your business through search engines and AI platforms. Our AI SEO services combine conventional search engine optimization with content and brand signals that support AI search.
Our services are for owners and marketing leaders at established B2B technology companies headquartered in Tempe Arizona. You’re a good fit if you want regional or national growth and can invest in an ongoing marketing engagement.
A strong reputation helps close a sale, but buyers need to find you first. AI search optimization helps bring your expertise into the research that shapes their shortlist.
See how buyers find your company across search and AI platforms, then identify gaps in your content, website, and brand presence.
Find the questions and search terms your buyers use to compare providers, so your content reaches people with a reason to contact you.
Improve crawlability, indexability, and structured data so search engines can access your pages and understand your business clearly.
Build and refresh service pages, guides, and comparisons that explain your expertise and help buyers decide whether you’re a good fit.
Connect your brand, services, reviews, and case studies with consistent information that helps buyers understand and trust your company.
Track search visibility, AI mentions, and website conversions to see where buyers find you and which visits become useful sales enquiries.
We specialize in B2B technology marketing. That means we look beyond traffic and focus on the questions, services, and proof that help the right buyers choose your company.
You work closely with our founder and a small team involved in your strategy and delivery. That direct access helps us understand your offer, hear what’s happening in sales, and make better decisions together.
You should know what your marketing investment supports and how it’s performing. We connect visibility reporting with conversion tracking so you can discuss progress in terms your business uses.
Yes. We serve B2B technology companies throughout Tempe Arizona and collaborate remotely. Your campaign can target local, regional, or national buyers based on your service area and growth plans.
Conventional SEO is the foundation. Your website still needs useful content, accessible pages, and strong authority signals. We build on those foundations to improve how your company is represented in AI search and answers.
Generative engine optimization and answer engine optimization describe related parts of the same visibility strategy. Our engagement brings them together with conventional SEO so your content supports buyer discovery across search engines and AI platforms.
We consider how buyers research providers through ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. The priorities depend on your audience and the questions they ask when evaluating your services.
Book a Free Consultation. We’ll discuss your services, ideal customers, current visibility, and growth goals, then outline where our AI SEO services can help. We’ll review scope and investment before you commit.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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Viking Digital Marketing Agency is a Tempe-based digital marketing partner for contractors, home service companies, and other local businesses across the Phoenix area. The firm positions itself around helping clients become easier to find online, turn their web presence into a lead source, and compete more effectively in local search. Its process starts with understanding a business, assessing current rankings and reputation, then building a custom plan to improve visibility, traffic, calls, and customer trust. With founders bringing experience in SEO, web design, Google Business Profile work, sales, and social media, Viking Digital Marketing appears focused on practical growth outcomes rather than one-off marketing tasks.
“The detail and communication from robert is second to none!!!! Highly recommend!”
“I had the pleasure of working with Robert Callesen from Eforce Marketing, and I can’t praise his digital marketing and web design expertise enough. Robert’s professionalism and commitment to excellence were evident from the start.”
“Robert is the best!! He is great at SEO and Social Media Marketing. My volume is steady and growing all the time.”
Based in Tempe, Arizona, KNG Marketing Group is a full-service digital marketing agency focused on helping small businesses, startups, entrepreneurs, and larger organizations build stronger online foundations. The agency appears to take a practical, growth-oriented approach: evaluating a client’s current website, profiles, and marketing efforts, then creating custom month-to-month plans designed to attract better-fit customers. Its work emphasizes brand identity, content, conversion-focused websites, social visibility, and lead generation, supporting outcomes such as improved brand recognition, more qualified inquiries, stronger digital presence, and marketing systems that are easier for business owners to maintain over time.
“Great experience working with KNG Marketing Group!”
“Very easy to communicate with.”
“Brought my vision to life!”
Tank Marketing is a Tempe-based SEO/SEM and web marketing agency focused on helping small and midsize businesses compete more effectively online. The agency positions itself around measurable results, stronger visibility, and practical growth support for companies that need better search presence, more qualified traffic, and a more strategic digital footprint. Its work appears especially relevant for local businesses, ecommerce brands, multi-location companies, and niche operators that want to improve rankings, build authority, attract customers faster through paid search, and connect their websites to clearer ROI.
“He has brought in new business.”
“The prices are fair.”
“Rich really knows what he is doing.”
Arizona Strategy is a Tempe-based digital marketing agency focused on turning online visibility into revenue for Arizona businesses. The agency appears to work with local service companies, professional firms, retailers, and other Phoenix metro organizations that need clearer tracking, stronger lead flow, and more efficient ad spend. Its positioning emphasizes measurable growth over vanity metrics, with promises around SEO traffic gains, revenue growth, ROAS, and real-time dashboards that make performance transparent. For businesses comparing local Tempe agencies, Arizona Strategy presents itself as a hands-on partner that combines strategy, execution, and reporting to help clients rank better, convert more visitors, and scale marketing investment with confidence.
“Our inbound calls doubled. Arizona Strategy is the real deal.”
“Within 60 days of switching to Arizona Strategy, we had a 4.2x ROAS and more leads than we could handle.”
“The dashboard alone is worth it , I can see every metric that matters from my phone.”
Cake Did It is a Tempe-based creative, branding, digital, and experience design company that works with clients locally and remotely. The agency presents itself as a partner for businesses that need thoughtful visual systems, websites, campaigns, and branded experiences that feel cohesive across channels. Its portfolio suggests a studio comfortable supporting startups, product brands, professional services, and event-driven organizations with identity work that can extend into packaging, web, social, and physical materials. Cake Did It appears especially focused on making the creative process collaborative and practical, helping clients translate ideas into polished brand assets that support credibility, engagement, and long-term customer relationships.
“Turns brand ideas into polished identities, websites, and campaign assets that feel cohesive and market-ready.”
“Builds memorable product brands with the packaging, website, and visual system needed to stand out.”
“Helps clients connect creative strategy with real-world execution across digital, print, social, and event experiences.”
Tempe gives you a business audience that is young, educated, and highly connected, thanks to Arizona State University, a strong tech presence, and busy corridors like Mill Avenue and Tempe Town Lake. You can find opportunities in software, education, healthcare, hospitality, retail, and professional services. Fun fact: Tempe’s mix of startups, corporate offices, and student-driven spending makes it a compact but energetic market. Online marketing helps you reach local decision-makers, stand out in competitive searches, and build trust before businesses ever contact you.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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