Landing Page Development
For B2B Technology Companies

Lead generation optimized landing pages to support your company's online advertising and SEO efforts.

If You're Ready To Get Serious About Online Marketing, You've Got To Get Serious About Landing Page Development

To build a robust online marketing program, you can't just roll out a 5-page website and expect to start generating leads. It takes more than that.  Your company needs to roll out distinct pay-per-click advertising funnels, a wide set of SEO-focused landing pages, and various offers and downloads to capture leads from interested visitors. It takes trying new things, measuring performance, doubling down on successes, and learning from failures.

According to research conducted by Hubspot, companies with 40 or more landing pages generate 12x more leads than those with only 1-5.

How Do I Even Get To 40 Landing Pages?

So you want to generate 12x more leads, but don't even know what the heck you would build to create 40 landing pages for your company.  Here's what 40 landing pages might look like for a B2B technology company:

  1. Home Page
  2. About Page
  3. Blog Page
  4. Primary Lead Capture Page
  5. Industry Vertical Page 1
  6. Industry Vertical Page 2
  7. Industry Vertical Page 3
  8. Industry Vertical Page 4
  9. Industry Vertical Page 5
  10. Service Description Page 1
  11. Service Description Page 2
  12. Service Description Page 3
  13. Service Description Page 4
  14. Service Description Page 5
  15. Why Us Page?
  16. Customer Testimonials Page
  17. Case Studies Page
  18. Case Study 1
  19. Case Study 2
  20. Case Study 3
  21. Case Study 4
  22. Case Study 5
  23. Careers Page
  24. Key Job Page 1
  25. Key Job Page 2
  26. Key Job Page 3
  27. Key Job Page 4
  28. Key Job Page 5
  29. Webinars Page
  30. Competitor Comparison Page 1
  31. Competitor Comparison Page 2
  32. Competitor Comparison Page 3
  33. Competitor Comparison Page 4
  34. Competitor Comparison Page 5
  35. Pay Per Click Ad Campaign Page 1
  36. Pay Per Click Ad Campaign Page 2
  37. Pay Per Click Ad Campaign Page 3
  38. Pay Per Click Ad Campaign Page 4
  39. Pay Per Click Ad Campaign Page 5
  40. Customer Support Page

Not all of these landing pages may be visible on a website's core navigation, and may not be directly navigable.  In some cases, they are not even indexed by search engines or discoverable via site search mechanisms.

The lesson - don't assume a website's publicly visible pages in their main navigation is every page.  There is often more than meets the eye. When just starting out, the thought of building 40 landing pages is an ambitious number for sure, but many websites of successful mid-market companies have hundreds of landing pages serving various purposes and doing the heavy lifting in their online lead generation efforts.

Establishing a regular content schedule to produce landing pages for your website to support your advertising and SEO efforts is an activity than can pay big dividends on your lead-generation efforts as time passes.

Types Of Landing Pages
Your Site Needs

One thing is clear, to build a successful online marketing program you need landing pages - and a lot of them. Not all landing pages are the same though, there are various types of landing pages all of which support different components of an online marketing program. Building an adequate landing page infrastructure can help you:

  • Substantially increase traffic to your website
  • Educate prospecting buyers about your company's offerings
  • Build subscribers to your email list for ongoing nurture
  • Capture leads from site visitors who are ready for sales
  • Support your online advertising efforts

The landing pages can support your pay-per-click advertising efforts on various channels like:

  • Google Search
  • YouTube
  • LinkedIn Ads
  • Twitter Ads
  • Reddit Ads
  • Facebook Ads

Pay-per-click landing pages typically are not connected to the main website and are designed to provide a specific post-click landing experience to support a specific campaign or ad.

These types of landing pages are designed to attract organic search traffic from search engines like:

  • Google
  • Bing
  • Duck Duck Go

These types of landing pages are long-form and content-rich landing pages and are often optimized for specific search keywords. SEO landing pages are an area where many companies are grossly under-investing. 

Squeeze pages are extremely basic landing pages designed to promote a single offer in exchange for an email address. They get their name because the goal is to squeeze an email address out of a visitor, a la, a squeeze page. 

Much like a squeeze page, a lead capture page is a very basic landing page but is typically not designed to promote an offer for an email address, but rather to capture a lead via a form fill.  These pages are typically the second or 3rd page a visitor encounters while browsing your website and the very act of reaching them indicates commercial interest that warrants asking for the sale.

Example lead capture pages:

How Tortoise and Hare Can Help

Lead Generation Optimized
Landing Page Development

Plenty of people can pop into WordPress and paste a templated page onto their websites, but not everyone can create lead-generation-optimized landing pages to support online marketing efforts. Leverage our extensive experience and lessons learned from successes and failures in the online marketing arena to build custom-branded landing pages that convert on any device.

group of overlayed landing pages
sample brand kit

Landing Page Development With
Cohesive Branding & Messaging

People are extremely distracted in today's world, which is why it's critically important that each touch you have with your consumers includes consistent branding, and messaging.  You've got to hammer your value proposition home and tie it to a visual identity.

See: How Brands Grow

Persuasive Landing Page Copywriting

Once you strip the fancy visuals, and the branding away from a landing page you're ultimately left with the written word. Don't be fooled by the visual accents, a positive visual experience largely serves as a way to grab a visitor's initial attention but the copy on your landing pages is what does the heavy lifting when it comes to generating sales leads.

We employ highly educated writers trained in the art of persuasive copywriting that create the copy you need to convert technology buyers.

 

woman considering landing page copywriting
website conversion channels

Measure Landing Page Engagement,
Report On Performance

We can help you install conversion tracking to help measure the performance of your landing pages.  Each advertising platform, and analytics tool, will come with its own way of measuring the performance of your landing pages. These platforms need their code configured and deployed on your website's landing pages. We can help you track things like:

  • Form Submissions
  • Demos Booked
  • Phone Calls
  • Email List Subscriptions
  • Engaged Visits
  • Video Views
  • & More
ariel testimonial

A.P.

CEO Vertically Focused MSP

As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.

ryan drake president nettech consultants

R.D.

President Mid-Market MSP

I highly recommend Tortoise and Hare, they were able to help us decide on where to properly invest resources for our digital marketing efforts and did a great job updating our website to follow suit.

Learn More About Our Landing Page Development Service Offering

Since 2018 we've helped B2B technology companies generate more than 35,000 leads and source more than 5 million in new revenues for their businesses. We've built landing pages to support effective online advertising programs and SEO efforts.  Will your company be next?

Apply for a free consultation below and see if you qualify.