MSP | IT | Cybersecurity | Software Dev | SaaS | B2B
A dash of pay per click advertising to help you ignite growth, vet your website's landing pages, and generate inbound leads.
The most common starting point we have with a new client for an advertising efforts is..
Numbers above can be modified for an increased ad budget to support advertising in more competitive HCOL markets or more aggressive advertising needs.
We'll build and configure an advertising campaign on Google to run paid search ads to your website's landing pages. Campaigns will be built to support your website's landing page infrastructure, and your company's strategy. A paid search campaign can help you:
Advertising on Google at its core is a pretty simple process. In fact, it's as easy as 1-2-3.
If you're landing page resonates with them, they reach out to you to start the sales process. Leads!
The total monthly spending plan for your account is broken down below. Our minimum commitment is a $3,500/mo ad budget + our agency fees which start at $1,500/mo.
Monthly ad spend above $25,000 qualifies for discounted rates. Contact us for pricing.
Generally we see lead costs start at approximately $2,000 per lead for B2B technology buyers. As campaigns ramp up and dial in lead costs tend to fall closer to $1,000 per lead. Ramp periods can take 3-6 months.
Costs can rise or fall based on various factors such as location, deal size, etc. Prices and estimates below are based on generating one inbound lead for a managed IT services client.
Close rates can be ballparked at 10% on leads, meaning you need to generate 10 leads to close a deal. Close rates can be higher depending on quality of sales reps and sales process.
| Monthly Leads | Starting CPL | Mature CPL | Suggested Ad Budget |
|---|---|---|---|
| 2–5 | $2,000 | $1,000 | $5,000 |
| 5–10 | $2,000 | $1,000 | $10,000 |
| 8–15 | $2,000 | $1,000 | $15,000 |
| 12–20 | $2,000 | $1,000 | $20,000 |
| 15–25 | $2,000 | $1,000 | $25,000 |
Digital advertising is one of the most powerful lead generation channels in today's business climate, but it's very easy to waste thousands of dollars on these platforms with very little to show for it. The right campaign manager can save you thousands on wasted spending, will easily pay for themselves, and create satisfaction with your advertising efforts. At Tortoise and Hare, we are active campaign managers and do more than just manage campaigns.
Native phone call tracking in advertising platforms is spotty at best, however, for many of our customers, phone calls are critically important to their sales and marketing efforts. We integrate with 3rd party call tracking software as part of our campaign management to help you measure phone call conversions and gain valuable insights into your sales call performance with call recordings.
We roll up advertising data into easy-to-understand reports that are digestible by executives and other parties not intimately familiar with the inner workings of pay-per-click advertising platforms.
Transparency, accountability, and customer satisfaction are important to us here at Tortoise and Hare Software. We host monthly reporting calls over Microsoft Teams video conference to review dashboards and campaign performance and answer any questions you may have.
We've generated over 35,000 leads via pay-per-click advertising campaigns ranging from phone calls, to form fills, to free trial signups, to paying subscriber registrations. Our customers have generated millions in new annual revenues as a result of our work. You get what you pay for in this world, and putting your brand in front of qualified in-market buyers when they are searching on Google or networking on LinkedIn is a very powerful tool that you can't afford to ignore and stay competitive in today's business climate.
In addition to leads generated, using data gathered from advertising platforms is a great way to refine your ideal customer profile (ICP) and validate messaging to those specific buyers. Collecting this information can inform SEO campaigns and additional marketing efforts not related to PPC.
Since we are able to drive targeted traffic to your landing pages from qualified in-market buyers we can confidently learn more about how they are reacting to your landing pages vs. generalized traffic. We can do this using conversion rate optimization tools that allow us to analyze landing page performance and ask site visitors questions.
Nearly every customer we work with is coming from a previous agency that wasn't working out for one reason or another. At Tortoise and Hare, we can help you save thousands of dollars on your advertising spend, and more importantly, get results.
Hunter has established the foundation and executed on the analytical strategy with our AdWords account that we have been wanting to implement for years! Within the first few months of working with him we have seen an overall increase in conversions as well as more efficiency with a lower cost per acquisition.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
My company benefited from my experience with Hunter. He helped me rebuild my website to dramatically increase my web traffic. The best part of working with him was how freely he shared his depth of knowledge about marketing my services on the web.
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