MSP | IT | Cybersecurity | Software Dev | SaaS | B2B
Has your cybersecurity and compliance firm moved beyond the startup phase, with a growing team, a few key clients, and a solid foundation? Are you ready to scale your business but struggling to "crack the marketing code"? Have you wasted time and money on scattered marketing efforts that led nowhere?
At Tortoise and Hare Software, we specialize in marketing for cybersecurity firms. With our deep industry expertise and a tailored, hands-on approach, we’ll help you generate consistent leads, drive revenue growth, and position your business for acquisition. Explore our services below and discover how we can help you reach your business goals.
Contact Tortoise and Hare if you need help with marketing and lead generation for:
We engage with cybersecurity firms daily, discussing what's working and what isn’t. Every company and market has its own dynamics, and your business requires a unique approach. We collaborate with you to identify your market fit and position your brand in front of the right decision-makers at the right time.
No one can do business with a company they’ve never heard of! Many cybersecurity firms struggle to consistently reach a wide enough audience. We bring extensive experience in advertising and content marketing to help you expand your brand’s reach and make a lasting impression in the marketplace.
At Tortoise and Hare, we excel at building and optimizing the reporting infrastructure necessary to pinpoint where your sales pipeline is leaking. We’ll help you analyze call performance, website effectiveness, and platform metrics within the online marketing landscape, so you can make data-driven improvements and maximize your cybersecurity firm's growth potential.
Effective branding, a solid strategy, and precise execution lead to success for your cybersecurity firm. Our specialized marketing services are designed to help you boost lead volume, grow your revenue, and position your cybersecurity business for a successful acquisition.
Cybersecurity firms with $2-5 million in ARR and headcounts in the 20s and 30s are typically our best-fit clients. Companies in this range usually have the key elements in place for us to drive significant results, such as a marketing budget, CRM system, dedicated sales team, established branding, and a functioning website.
We specialize in pay-per-click (PPC) advertising and search engine optimization (SEO) specifically tailored for the cybersecurity sector. While these are our primary areas of focus, we support these efforts with a wide array of complementary services, including content creation, conversion rate optimization, and analytics tracking. Our goal is to drive high-quality traffic and generate leads through both organic and paid search strategies.
Our monthly retainers start at $1,500 plus ad spend, with most clients investing between $5,000 and $25,000 per month on marketing efforts. Pricing is scalable depending on your goals and the level of competition in your specific cybersecurity niche.
It's not uncommon for us to 10x traffic and lead flow for a client but the impact varies on a lot of factors such as starting point, budget, time spent working together, competitiveness of your market, and more.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
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