Since 2018 We've Helped Brands Like These Generate More Than 36,000 Leads
And Generate More Than $10,000,000 in new revenue.
Are You Struggling to Get Results with Google Ads?
You’ve likely heard how effective Google Ads can be for driving leads, but if you’ve tried it yourself—or even worked with an agency—you might still be disappointed with the results. Poorly managed campaigns can waste budget and fail to deliver the high-quality leads your software business needs to grow.
At Tortoise and Hare Software, we specialize in managing high-performance Google Ads campaigns designed to generate leads and drive revenue for software companies. Since 2018, we’ve helped our clients achieve measurable results, adding millions to their bottom line.
Ad Spend Managed
New Revenues Generated
Leads Generated
Why Choose Tortoise and Hare for Software Google Ads Management?
We specialize in software marketing services, offering tailored strategies that address the unique needs of companies in the software industry. From B2B SaaS providers to enterprise solutions, we’ve built campaigns that generate qualified leads and deliver ROI.
- Deep Industry Expertise: With years of experience working with software companies, we understand the buyer journey and how to attract the right prospects.
- Data-Driven Campaigns: Every decision we make is backed by analytics and focused on maximizing your return.
- Specialized Team: Our team combines marketing expertise with technical knowledge to craft campaigns that resonate with your target audience and drive conversions.
At Tortoise and Hare, creating high-performing, ROI-driven advertising strategies for software companies is not just a service—it’s our mission.
Our Customers Say It Best
How Much Does Ad Account Management Cost?
We charge an account management fee of 20% of monthly ad spend with a $500 minimum retainer fee. For example:
$10,000/month Ad Spend * 20% =
$2,000 Management Fee
Total Monthly Expenditure: $12,000
What's Included In Account Management?
Each month we'll get together on a Microsoft Teams video call and:
- Review the prior month's performance
- Discuss any changes in strategy
- Discuss any opportunities for improvement
- Answer any questions you may have.
Call durations are typically an hour at the beginning of the month.
We develop custom reports using Google Data Studio and a set of premium reporting add-ons. These simplify reporting and help executives better understand account performance.
We'll set up your advertising campaigns with the optimal settings and structure for the characteristics of your account and budget. As your campaigns evolve we will restructure as necessary and keep your campaigns performing optimally as new features are added and removed by Google.
Writing effective ad copy is an art as much as it is a science. Running effective ad campaigns requires a lot of copywriting. A single responsive search ad has 15 headlines with a maximum 30 characters and 4 descriptions with a maximum of 90 characters.
See: Best Practices For Writing Responsive Search Ads
Writing effective ads improves your quality scores and saves you money on your bids.
We check in on ad accounts multiple times per week to look for potential negative keyword candidates. Negative keywords allow you to stop bidding on search queries with keywords that may not be relevant to your business. This is an important part of running successful campaigns.
Negative keywords have multiple match types and can be applied at multiple levels within your account, therefore there is a critical thinking element when using them and knowing how to apply them properly.
As we work within your account and your landing pages we'll develop audience segments for targeting, re-targeting, and excluding. New audience targeting options are regularly being added and removed by Google and it takes time to discover the right mix of audience segments for your campaigns.
Proper conversion tracking is one of the most important elements of running successful ad campaigns. Google Ads uses machine learning and without collecting the right data your bids will be set on random guesses rather than data-driven insights. This leads to wasted money and increased advertising costs.
If phone calls are important to your business we'll install and configure call recording software to help track phone call conversions, manage lead quality, and help improve your sales process.
We'll use specialized software to capture heatmaps and screen recordings of interactions with your landing pages in order to optimize conversion rates and make sure your landing pages are not acting as a barrier to lead generation.
Display
Reach over 90% of the internet by advertising on the Google Display Network (GDN).
Book A Free Consultation
We offer free 1 hour consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you. Choose a time on the scheduling link below and video conferencing details will be mailed to you along with the event invitation.