Tortoise and Hare Software

LinkedIn Ads Management Services For Managed IT Service Providers (MSPs)

We help you increase brand awareness and nurture leads with target customer profiles on LinkedIn Ads.

MSP | IT | Cybersecurity | Software Dev | SaaS | B2B

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Since 2018 We've Helped Brands Like These Generate 35,000+ Leads
And Generate More Than $10,000,000 In Marketing Sourced Revenue
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Get Your Brand In Front Of
Qualified B2B Buyers With LinkedIn Ads

Are you trying to raise brand awareness in your target market? Are you trying to drive more referrals for your business? Are you trying to nurture leads and put your message in front of recent website visitors? 

At Tortoise and Hare we help you get your brand in front of qualified B2B audiences with LinkedIn Ads.  We focus primarily on retargeting website visitors with lead magnets, video pitches, and other nurture messaging to help facilitate deal flow, build your email list, and nurture your audiences.

What Are LinkedIn Ads Management Services For MSPs?

LinkedIn Ads management services are the process of planning, building, and optimizing advertising campaigns that put your brand in front of B2B technology buyers on LinkedIn.

These campaigns provide premium visibility in the largest professional network online, helping you reach specific roles, industries, and companies that organic marketing cannot consistently reach at scale.

This is not just about clicks. LinkedIn works best as a channel for staying present in your market so your brand is familiar when real buying needs arise.

We manage the full campaign process, from targeting to ongoing performance improvements.

The goal is visibility that supports deal flow.

brand character shown next to linkedin ads in the feed
employees at a tech startup discussing linkedin ads with a brand character

Who Are Our LinkedIn Ads Management Services For?

We primarily work with B2B technology companies doing $2,000,000+ in ARR and who already have a robust pool of website traffic sourced from other channels such as organic search.

Our core customer segment is managed IT service providers, but we also partner with SaaS companies, cybersecurity firms, and other related B2B technology businesses.

We look for teams with meaningful growth goals who want to get their message in front of the right buyers and maximize their deal velocity through paid advertising.

Why Should Your MSP Invest In LinkedIn Ads?

B2B technology buyers make decisions over time, not all at once. They research options, compare providers, revisit vendors, and involve multiple stakeholders before choosing a partner.

LinkedIn Ads allow you to consistently put your brand in front of the exact roles, companies, and industries you want to influence, even when buyers are not actively searching for a solution.

Rather than relying on intent signals, LinkedIn works by placing your message directly inside the professional feed, building familiarity through repeated exposure over time.

When managed correctly, LinkedIn Ads become a reliable way to build awareness, shape perception, and support deal flow across longer B2B buying cycles.

person looking pleased after seeing a linkedin retargeting ad on their mobile phone

Our LinkedIn Ads Management Services For MSPs

Browse our PPC service offerings below.

Campaign Strategy

We help you plan LinkedIn campaigns built around consistent brand visibility. The focus is staying in front of the right B2B audiences.

Ad Creative

We help you design ad creative that fits naturally in the LinkedIn feed. We primarily work with image, text, and short video.

Ad Copywriting

We write ad copy designed to earn attention in the LinkedIn feed. The goal is clear messaging that resonates with B2B buyers over time.

Brand Awareness

LinkedIn Ads are one of the most effective ways to build awareness in a B2B market. You stay visible to the exact buyers you want to reach.

Lead Generation

LinkedIn can help you capture emails through retargeting and lead magnets. This works best with warm, familiar audiences.

Lead Nurture

Most buyers are not ready to purchase right away. LinkedIn Ads help you stay present through retargeting and ongoing exposure.

Campaign Setup

We handle full campaign setup inside LinkedIn Campaign Manager. This includes targeting, objectives, and ad structure.

Account Management

We monitor and refine campaigns to maintain efficient delivery. Adjustments are made as performance data comes in.

Reporting

We provide clear reporting focused on reach and engagement. This helps you understand how LinkedIn Ads support deal flow.
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The Benefits of Choosing Tortoise and Hare As Your MSP LinkedIn Ads Management Partner

Learn more about why companies choose Tortoise and Hare as their pay per click advertising partner.

We Understand How LinkedIn Actually Works for B2B

Where other agencies may push high cost lead generation campaigns to cold audiences, we help you take a more practical approach to LinkedIn Ads. Our focus is on small, intentional campaigns that make better use of limited budgets.

We prioritize retargeting recent website visitors and people who have already engaged with your LinkedIn content. This allows you to nurture leads, stay top of mind, and support deal flow without forcing LinkedIn into a role where it does not perform well.

throwing darts at a dartboard, illustrating precise targeting with linkedin ads
fork in the road, illustrating the concept of split testing two different linkedin ads

We Continuously Test and Refine Creative and Copy

LinkedIn Ads rarely succeed because you guessed the perfect message on day one. Performance is driven by creative, positioning, and whether your ad earns attention from the right people in the feed.

That is why we take a structured approach to testing. We run new creative angles and copy variations alongside established high performing ads so you are not constantly starting from scratch or changing everything at once.

Over time, this process helps you learn what resonates with your market, improve engagement rates, and build a library of messaging that consistently supports brand familiarity and deal flow.

 

We Provide Clear Reporting and Ongoing Collaboration

LinkedIn Ads performance is closely tied to messaging, positioning, and how your market responds over time. That is why we treat reporting as a collaborative process, not a spreadsheet handoff.

We review results with you to understand what creative is earning attention, what themes are resonating with your audience, and how your brand is showing up in the feed. These insights help guide stronger copy, better offers, and clearer market positioning.

By working closely with your team month after month, we turn campaign data into better messaging and more effective visibility that supports deal flow.

linkedin ads agency employee walking a client through linkedin ads performance reporting

MSP LinkedIn Ads Management Pricing And Packages

LinkedIn Ads management pricing is directional, all pricing is based on specific ad budgets, number of platforms, and other factors.
Dash
$ 1,500
Per Month
Our standard starter advertising retainer priced and built for a $5,000 per month ad budget. ($5,000 minimum)
  • Ad Copywriting
  • Google Ads Management
  • Monthly Reporting
  • Call Tracking Admin
  • Zapier Conversion Uploads
Book A Consultuation
MegaByte
$ 2,500
Per Month
For advertisers with growing pipelines and built for a $10,000-$25,000 per month ad budgets.
  • Ad Copywriting
  • Google Ads Management
  • Social Ads Management
  • Creative Design
  • Monthly Reporting
  • Call Tracking Admin
  • Zapier Conversion Uploads
Book A Consultuation
Aesop
$ 5,000
Per Month
For high scale advertisers with accounts that need careful management. Built for $25,000+ per month ad budgets.
  • Ad Copywriting
  • Google Ads Management
  • Social Ads Management
  • Creative Design
  • Monthly Reporting
  • Call Tracking Admin
  • Zapier Conversion Uploads
  • Quarterly Landing Page
  • Performance Testing
  • CRO Software Admin
Book A Consultuation

Frequently Asked Questions About Our
LinkedIn Ads Management Services

Retargeting is the practice of showing ads to people who have already interacted with your brand. On LinkedIn, this typically includes recent website visitors and professionals who have engaged with your company page or content.

Because these audiences are already familiar with your brand, retargeting helps reinforce awareness, nurture trust, and keep your company top of mind as buying decisions develop.

LinkedIn Ads can be very effective for B2B because it is the largest concentration of professional decision makers online. The value is not cheap clicks, it is targeted visibility with the exact buyers you want to influence over time.

For most B2B companies, LinkedIn Ads work best as part of the portion of your advertising budget dedicated to retargeting and social channels. A common guideline is allocating roughly 20 percent of your overall ad budget to these efforts.

LinkedIn is not typically a high volume lead channel, especially on smaller budgets. Instead, it performs best when used intentionally to stay visible with warm audiences, support brand familiarity, and reinforce sales conversations over time.

Organic LinkedIn posts are heavily filtered by the algorithm, especially when the content is promotional. Posts that mention services, offers, or direct calls to action often receive limited reach, even when shared from company pages or personal profiles.

Paid LinkedIn Ads allow you to get consistent visibility for promotional and brand messaging that organic distribution simply does not support. Advertising ensures your message is actually shown to the right audiences instead of being throttled by the feed.

LinkedIn can generate leads, especially through lead magnets and retargeting. It is typically best at sourcing email addresses vs. direct leads like demo's booked. However, lead costs are often high, so the focus should be on quality and relevance rather than volume. We recommend focusing more on getting your audience to consume key content and nurturing leads.

Stop Waiting And Start Getting Your Message In Front Of The Largest Collection Of B2B Buyers On The Web

Accelerate your pipeline growth with LinkedIn Ads management services from Tortoise and Hare. Learn more about how we can help you develop and execute winning advertising strategies.
Book A Free Consultation

See What Customers Have To Say About Working With Our LinkedIn Ads Agency

testimonial

These guys are great!! Tortoise and Hare did an incredible job enhancing our Google Ads, reduced CPC, increased impression share, and we went from 1-2 conversions to 4-6 per month on a lower budget thanks to their work. We have been through many "experts" in the MSP marketing industry and nobody comes close to the expertise and professionalism as TNHS. Looking forward to working with them on SEO for our MSP company website next. Thank you Hunter and team!!

C.K.
President Phoenix Based MSP
testimonial

Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.

R.D.
President Florida Based MSP
testimonial

As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.

A.P.
CEO Vertically Focused MSP
View All Testimonials

Some Impacts We've Made

North Florida MSP

  • More Than Doubled Revenue, In Less Than 2 Years
  • 10x Organic Search Traffic
  • Climb to #2 in market in search engine visibility

Philly Area MSP

  • Tripled revenue in ~2 years
  • Helped cross 7 figure revenue barrier
  • 40% search engine market share in major Philly suburb

Vancouver CA MSP

  • Tripled search impressions
  • 2-5 inbound leads per month via local SEO.
  • 200+ first page keywords

Cyersecurity SaaS

  • Campaign sourcing 30 Emails leads/month
  • Campaign sourcing 10 demos booked/month
  • Helped reach major funding milestone in high rate environment

Ecommerce SaaS

  • Helped add 1.5 million in revenue in 1 year via Google Ads.
  • Supported Launch Of New Upmarket Brand
  • Managed $25,000/month ad budget

South Florida MSP

  • Helped Add 60k+ MRR In One Year Via Google Ads
  • Helped Create Pipeline Of 5-25 Leads Generated Per Month
  • Supported New Website & Brand Launch

+

Years In Business

+

Full Website Builds

+

Landing Pages Built

$ +

Ad Spend Managed

$ +

Revenue Generated For Clients

+

Satified Customers

Featured Advertising Case Studies

Browse some of our select PPC advertising case studies below:
Browse All Case Studies

Apply Now For A Free
LinkedIn Advertising Consultation

We offer free 1-hour digital marketing consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you.
(303) 747-3138

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