MSP Marketing Company Comparison:
Robin Robins And The Technology Marketing Toolkit Vs.
Tortoise and Hare Software

Technology Marketing Toolkit Reviews

Robin Robins and the Technology Marketing Toolkit are seasoned MSP marketers with a library of solutions that can help ambitious MSP owners with not just marketing but sales as well. See what some customers have to say about working with the technology marketing toolkit.

• TMT helps you learn how to do good marketing but they are much more than that... they teach you how to be a good CEO, or marketing manager, or Sales Development Rep, or a help-desk technician. Whatever shoes you fill in your IT firm, TMT is going to make you a better professional. Working with TMT has transformed our company from a small one-man band struggling to scale to an IT firm with a team of technicians and account managers and a real sales team.
• For 15 years, Mazteck was just a one-man shop making a comfortable living through break-fix work and a small amount of recurring revenue. I was content operating this way out of my home with low overhead. That all changed when I received a direct mail piece from Robin Robins with a dollar bill stapled to it. Reading through her promises of adding thousands in revenue through the Technology Marketing Toolkit struck a chord — I realized I had built myself a job, not a business.Despite initial skepticism that this could be a scheme, a fortune cookie message convinced me: "Don't be afraid to take a chance when the opportunity of a lifetime appears." I decided to go all-in, signing up for the Toolkit and a Rapid Implementation Workshop. Those first three months were a game-changer. I launched a new campaign, presented managed services to my clients and converted enough to add $18,875 in new monthly recurring revenue.With that influx of MRR, I could hire my first employee and move into subsequent campaigns, which quickly added two more clients at $4,685 in MRR and $26,400 in projects. By the end of those first three months, my entire business mindset transformed — I was no longer content, but hungry to keep growing.Doubling down on executing TMT campaigns precisely as taught, we now send 150-200 mail pieces weekly across various flows like direct mail, newsletters, PPC, retargeting and webinars. This consistent, multitouch marketing engine has propelled remarkable growth — from a $200K-per-year one-man shop, to a 10-person team closing out last year at over $2 million in revenue with $145,000 in MRR.

  Beyond the financial upside, implementing TMT’s marketing has enabled lifestyle achievements like taking a real vacation without opening my laptop, printing my own book, earning accolades like being an Inc. Power Partner and ranked #85 on the MSP501 list. I've learned the value of never being content, setting clear documented goals and the accountability of weekly team meetings.

  If not for that fateful dollar bill from Robin and memorable fortune cookie, I may have remained a stagnant solopreneur forever. While I once couldn't fathom building a multimillion-dollar MSP, TMT's proven marketing strategies made it a reality. My biggest regret is not implementing these teachings sooner in my 20-year career.

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• Last year, BroCoTec emerged as a prime example of strategic growth through meticulous planning, targeted marketing and a steadfast commitment to top-tier IT and cybersecurity services — all driven by the principles from Robin Robins' Technology Marketing Toolkit.We began by overhauling our service offerings with a heavy cybersecurity emphasis. After analyzing our pricing against Greg Crabtree's Labor Efficiency Ratio, we realized our rates were sub-par for a best-in-class provider. This led to a strategic 20-30% price increase to align with industry standards.Our marketing excellence stemmed from a multi-pronged TMT approach — from the famous Aspirin Campaign sending 100 personalized letters weekly to hot prospects, to drip marketing solidifying our brand authority. We even rolled out innovative "Shock And Awe" boxes with branded merch for new prospects.Joining the exclusive Producers Club elevated our industry status and facilitated invaluable networking with top performers. We gained access to additional resources and best practices that further amplified our marketing strategies.

  The results were astounding — monthly recurring revenue soared from $85K in December 2022 to $180K by December 2023. That’s a $95K MRR increase in just one year! Total revenue skyrocketed 800% from our first full year in 2020 to $3.4M in 2023. $74K in new MRR came from landing new clients, while $21K stemmed from upgrades/cross-sells to existing accounts.

  Beyond the numbers, 2023 marked the first year the owners received proper compensation in line with our roles — a testament to our newfound profitability and sustainability. We are a living testament to following TMT’s strategies wholeheartedly.

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• ComTech is a family business where I serve as the CEO, my eldest son is the COO and my youngest son is the Marketing Manager. For the first 30 years, we experienced extremely slow growth with little to no marketing efforts. That all changed when my youngest son, Hunter, read through the Technology Marketing Toolkit materials I had purchased years ago. He absorbed the information, and we could have never anticipated the remarkable results that followed.It took us nearly 30 years to reach $2 million in revenue. However, by executing the marketing strategies from TMT, we were rapidly closing in on $5 million just a few years later. 2022 ended with $5.1 million in revenue and a 12% net profit. As a team, we decided to push hard over the past year with multiple campaigns, price increases and a new focus on maximizing tech labor efficiency to drive revenue and profitability.The results in 2023 blew away our expectations — we set a new record with $6.7 million in revenue and an astonishing 26% net profit. Just three years ago, I never could have imagined these numbers were possible. The success stemmed from executing on multiple fronts — running diversified campaigns, fine-tuning our target markets, hosting unique events like a Corvette giveaway and CyberCon live event and raising our prices.I realized the key was having all areas of our business firing on all cylinders and working in unison, just like rowing a boat with all oars in the water propelling us forward. With our processes now finely honed, we feel confident about acquiring other companies to facilitate further growth, which our increased profits have enabled us to finance.

  We have laser-focused on engaging with our defined target markets more than ever before. Our goal for this year is to reach $7.5 million in revenue, and by the end of next year, we are aiming for the $10 million milestone. The entire family is deeply engaged in the business and we're having a blast watching it rapidly grow and thrive.

  One major initiative was recruiting and implementing a dedicated data scrubbing team, taking the advice from TMT to identify and clean our lists of ideal target markets and qualified prospects in our service areas. This scrub of over 13,000 contacts allowed us to fuel our marketing efforts with a vastly improved database.

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Reviews Sourced From Then TMT Website