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MSP Marketing Company Comparison:
IT Rockstars Vs.
Tortoise and Hare Software

IT Rockstars

  • Robust library of MSP marketing content that can streamline your marketing efforts. Over 500 articles, videos and other collateral.
  • Membership offers to help you connect with industry peers and learn more about what's working and what isn't.
  • SEO-focused training, process, and plans to help you grow your organic traffic.
  • Unbeatable 1-year money-back guarantee.
  • Annual "Super Summit" in the Scottish highlands.
  • Global company serving the English-speaking world.

Tortoise and Hare Software

  • Boutique focus with intimate support provided. We can dig into your company and get a deep understanding of it.
  • MBA-owned and operated with access to a leading MSP marketing strategist.
  • A purposeful focus on pay-per-click advertising, SEO, and helping mid-sized companies scale lead volumes in competitive environments.
  • Focused on premium customized marketing solutions for scaling mid-sized companies.

IT Rockstars Reviews

IT Rockstars is an MSP marketing content provider, membership service, and agency provider.  Founder Scott Millar is a previous MSP owner and bootstrapped his success into his IT Rockstars business.  With his patented blend of humor and personal touch, he's helped over 400 MSPs grow organic traffic with their SEO solutions and support. To top it all off they offer a compelling 1 year money-back guarantee. Check out some of these IT Rockstars reviews:

  • "This has given me the upper hand in my IT business. None of my competitors are doing this. Monthly content and access to an awesome process....Fantastic!"
  • "I've tried many marketing programs - I love IT Rockstars as Scott keeps me accountable and focused."
  • IT Rockstars is the best! Their free and members-only content is top-notch and has been well-received by us and our customers. At a recent BNI event in Charlotte, the brochure we used from IT Rockstars was well received by the attending audience. IT Rockstars made it easy for us to give back to our community, enhancing our reputation with them. I highly recommend that you take a look!
  • So far in trial month, happy with content looking forward my second month and master classes.
  • Excellent service and brilliant advice provided by IT Rockstars.

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  • Author: Hunter Nelson
Last Modified: February 7, 2026

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Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.

R.D.
President Regional MSP

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