Digital Marketing Post Archives
What MSPs Should Know About Retargeting: Turning Window Shoppers into Revenue
As a managed IT service provider (MSP) looking to scale your revenue and eventually sell your business at a premium, you need a robust marketing strategy. One often overlooked but highly effective tactic is retargeting. If you’ve dabbled in digital marketing, you’ve likely heard of retargeting, but do you know how to leverage it to…
What MSPs Need To Know About Core Web Vitals And SEO
In today’s digital age, where attention spans are shrinking and competition is fierce, delivering an exceptional user experience (UX) has never been more crucial. Managed service providers with websites that load quickly, respond promptly to user interactions, and maintain visual stability are more likely to engage visitors, reduce bounce rates, and ultimately drive conversions. But…
10+ Common MSP SEO Mistakes
Before every sales call I am looking at an MSP’s website in SEMRush and glancing at their sitemap and a few other things just to get a high level feel for where they are at before talking to them. I see the same handful of MSP SEO mistakes over and over again that are detrimental…
Microsoft CoPilot Available For Resale Via MSP Partners
On January 15th Microsoft announced Copilots availability to the broader business landscape. It released initially for enterprise customers back in November, but is now available via Microsoft 365 subscriptions to the broader small business landscape. Microsoft’s Copilot bring generative AI to it’s suite of office apps including Teams, Word, Outlook, PowerPoint, Excel, and other Microsoft…
MSP Sales Tips To Close More Deals
I’ve been doing MSP marketing for close to 5 years now and have worked with a about a dozen technology businesses in some capacity and have had conversations with dozens more. For the most part I’ve been able to generate similar volume and quality of leads across the companies I’ve worked with in various markets.…
Tortoise and Hare Defines SEO Strategy For iPaaS Platform
In the dynamic realm of SaaS, standing out is imperative. For our client, a VC backed new entrant into SaaS automation platform space, this challenge turned into an opportunity when they teamed up with Tortoise and Hare Software, a marketing agency celebrated for its data driven SEO strategies. In this blog post, we’ll dive into…
Best CRM for MSPs?
Managed Service Providers (MSPs) play a pivotal role in the modern business landscape, ensuring the smooth operation of IT infrastructure and technology solutions. To excel in this competitive field, MSPs must harness the right tools to streamline their operations, bolster customer satisfaction, and maintain robust client relationships. Among these essential tools is a Customer Relationship…
GovTech SaaS Paid Search Advertising Case Study
In today’s post, I would like to take a moment to break down some of the results we were able to generate for a GovTech SaaS via paid search advertising. I have to keep things somewhat high-level and ambiguous in this post due to contractual privacy reasons. About The GovTech SaaS The company we managed…
Effective Keywords For Your MSP To Bid On
Managed Service Providers (MSPs) understand the value of Google Ads in attracting potential clients actively seeking their services. However, the path to success in this competitive advertising landscape involves not just selecting keywords but honing in on those with strong commercial intent. In this blog post, we’ll explore the strategic selection of keywords that have…
Is BNI A Good Fit For Your MSP?
I recently saw a few people asking about BNI for their MSP. BNI or Business Networking International is a paid networking and referral group that is commonly found in most major cities. The premise is pretty simple. You pay a few membership dues and then join a group of other business owners and all try…
Why Your MSP Desperately Needs Call Tracking
I’m continually impressed by the number of phone issues that can be uncovered by in an MSP business, when their core business revolves primarily around customers calling in for help with support issues. My suspicion is that those issues are never going away for their customers so if they for some reason can’t reach the…
Estimating The Value Of An MSP Lead
In today’s post, we’ll be talking about a muddy subject.. How to estimate the value of an MSP lead and how you can translate that into what you can spend to acquire a customer with your sales and marketing spend. Many MSP owners are overly cautious with their sales and marketing spend and try to…
Is LinkedIn Ads A Fit For Your MSP?
When considering options for marketing your MSP, no doubt you’ve considered using LinkedIn Ads to generate more leads and sales opportunities. LinkedIn is after all, probably the largest collection of B2B professionals on the internet, and your prospective customers are almost certainly interacting on the platform. LinkedIn Ads can certainly be an effective tool, but…
On-Prem MSP Still The Lion, Cloud MSP Doubles The CAGR
In a recent article by 451 research on behalf of S&P global market intelligence, a look at the managed services market was taken to get a better feel for how MSPs are earning their revenue. One thing that stood out to me in the article was that about 80% of managed services revenue is generated…
Top Of Funnel, Middle Funnel, and Bottom Of Funnel Explained
You’ve probably heard marketers talking about the top of the funnel, the middle funnel, and the bottom of the funnel, but do you know what they mean? Well, the truth is, it’s pretty ill-defined and has been muddled many times on the internet by people making their own interpretations. In this post, we’ll muddy the…
MSP Sales Funnel Key Terms To Know
In today’s post, I wanted to break down a few key terms MSP owners should be aware of when it comes to breaking down sales funnels from online marketing for your MSP. A lot of MSP owners grow initially through referrals and networking and are used to any leads they receive to be scorching hot…
Why Chat GPT Is A Risk For SEO Content
Chat GPT is all the rage right now. Type in a few sentences about what you want and ChatGPT spits out serviceably written content to fulfill all your marketing dreams. It’s easy to see how ChatGPT can have a high potential for abuse and turn an already lazy group of marketers, into something even lazier,…
Why Referrals Don’t Scale And Create Risk For Your MSP
With the recent wave of layoffs in the tech sector, I’ve seen a big uptick in the recently departed deciding to try their hand at running their own consulting business. This has led to a lot of fresh faces in some of the networking meetings I attend asking some flavor of the same question. How…
What Goes Into Publishing A Blog Post?
I wanted to take a moment to describe what goes on during the publishing of a blog post here at Tortoise and Hare Software to give you some visibility into what engaging with us can look like. Our client base is comprised primarily of established mid-market MSPs, SaaS, and Cybersecurity firms, and our clients come…
What Are Directory Citations In SEO?
Directory citations are a form of online business listing similar to a phone book entry in the real world. Yelp and YellowPages.com are probably the two most thought of when it comes to online business directories but sites like Facebook and Google also have their own directories and there are thousands with unique positioning in…