Hunter Nelson
Hunter is the founder and president of Tortoise and Hare Software, a digital marketing agency for the technology sector. Hunter holds a bachelor's in Information Technology and a Master's in Business Administration from Florida State University and has more than 15 years’ of experience building web applications and crafting digital strategies for companies ranging from scrappy startups to Fortune 50 household names. When not on the clock, you'll find him spending time with his family and pups, relaxing on the beach, or playing competitive online video games. See Hunter Nelson's LinkedIn profile for more.
Hunter Nelson Post Archives
Why SEO Investments Help Your MSP Weather a Recession and Keep the Door Open for New Opportunities
What happens to your pipeline when the phones go quiet, inboxes stay cold, and paid ads stop converting? That’s not a hypothetical. It’s what happens in a recession. Budgets freeze. Decision-makers retreat. And the marketing tactics that rely on speed or immediacy—PPC, outbound, even referrals—start producing less while demanding the same (or more) investment. In…
MSP Marketing – How to Build a Strategy That Works
Let’s be honest—most MSP marketing doesn’t work.Not because the tactics are bad, but because they’re unaligned. What looks like a marketing problem is often a strategy problem in disguise. Most MSPs jump straight into execution—running ads, writing blogs, hiring freelancers—without doing the work to define who they’re targeting, what they’re offering, and how to actually…
The 10 Best MSP SEO Agencies To Help You Grow Organic Traffic
If you’re searching for SEO agencies for MSPs, the list of generalists can feel endless—and underwhelming. Most SEO providers don’t understand the managed services space, much less the buyer behavior, sales cycles, or growth models that define it. That’s why we’ve pulled together this list of ten SEO agencies for MSPs that actually specialize in…
Why Your MSP’s Online Marketing Efforts Are Failing
If you’re leading an MSP and investing in online marketing, you’re probably feeling a growing sense of frustration. You’ve put money into websites, content, ads—even hired an agency or two along the way—and the ROI just isn’t there. You’ve followed the advice, implemented the tools, checked the boxes… and yet, real, qualified leads still feel…
What Makes a Great MSP Website? 5 Examples You Should Follow
Your MSP website is more than just an online brochure—it’s a powerful tool for attracting and converting potential clients. But what makes a website truly effective in the competitive managed IT services industry? In this post, we’ll highlight four of the best MSP websites, each excelling in a different area. Whether you want to improve…
Case Study: Cold Start To 5-15 Leads Per Month Via Local SEO And PPC For MSP In Canada
Client Background A Managed IT Services Provider (MSP) in British Columbia, Canada engaged us to establish a professional online presence and generate a steady flow of inbound leads. Before working with us, they had no structured branding, an outdated website, and no organic search visibility. In this case study we will break down how we…
Aesopians Episode 4: Leading with Cybersecurity To Spark MSP Sales Conversations – Featuring Michael Bakaic Of Iceberg Cyber
In this episode of the Aesopians Podcast, Hunter Nelson sits down with Michael Bakaic from Iceberg Cyber to discuss how MSPs can use cybersecurity as a conversation starter to attract and convert high-quality leads. Michael shares insights on making sales feel natural, avoiding awkward cold outreach, and positioning cybersecurity assessments as an engaging way to…
WordPress Out OF Memory Exceptions
Recently I’ve been dabbling in programmatic SEO. I got an idea of rolling out a landing page to attract search engine traffic from every major city in the United States and came up a with a solution to bulk create a lot of pages in WordPress, including a page for all 50 states in the…
Aesopians Episode 3 – Cold Email Marketing For MSPs Featuring Jeffrey Newton Of Cyft.AI
In this episode of The Aesopians Podcast, Hunter Nelson sits down with Jeffrey Newton, Co-founder of Cyft and former MSP sales and marketing leader, to discuss the realities of running effective cold email campaigns for MSPs. Jeffrey shares insights from his 18-year MSP journey, where he transitioned from technical roles to VP of Sales &…
Case Study: Sourcing 30+ Email Opt-Ins Per Month For Cybersecurity SaaS Startup Via Google Ads
In this case study we’ll share how we helped a Cybersecurity SaaS startup source roughly 30 email opt-ins per month via Google Ads to help fuel their email marketing efforts and power their growth. Client Background The client is a Cybersecurity SaaS startup providing a data storage solution that helps government contractors quickly comply with…
Aesopian’s Episode 2 – Streamlining SEO Content Production Featuring Raj Khera Of Make Media
In this episode of the “Aesopians” podcast, we’re joined by Raj Khera, a serial entrepreneur and the founder of Make Media, to discuss how small businesses can transform their approach to content creation. Raj shares his journey of building and selling three successful companies and how his passion for entrepreneurship and the rise of AI…
Aesopians Episode 1 – Azure Cloud For MSPs
In the debut episode of Aesopian’s Podcast, host Hunter Nelson sits down with Matt Hache, an infrastructure consultant at PAX8 and founder of Neon Cobra, to explore how Managed Service Providers (MSPs) can harness Azure cloud technology to modernize their businesses and unlock growth. This conversation is packed with actionable strategies and expert advice, making…
9 Ways To Leverage AI To Deliver Better ROI On Your Marketing Spend
At Tortoise and Hare, we understand the challenges mid-market technology businesses face when it comes to generating leads and maximizing marketing budgets. That’s why we’ve embraced cutting-edge AI tools to amplify our services, allowing us to create smarter, faster, and more impactful campaigns. AI isn’t just a trendy buzzword—it’s transforming how we work. By automating…
Lead Magnets – What MSPs Need to Know
Introduction What if we told you that only 20% of potential leads are ready to call or fill out a form today? The remaining 80% represent long-term opportunities that most MSPs are missing out on. This means a large portion of your website visitors could be slipping through the cracks if you’re not leveraging lead…
Case Study: TNHS Generates 30 Leads In 6 Months For DC Metro MSP
In July of 2024 a Washington D.C. metro based MSP reached out to Tortoise and Hare Software for help with some of their advertising campaigns. This MSP was working with a previous agency that the MSP was not happy with and had generated no results in 6 months of advertising spend. They found Tortoise and…
Microsoft Loop Presents Marketing Opportunity For MSPs
Introduction Microsoft Loop, a recent addition to the Microsoft 365 suite, is already creating buzz in the tech community, and for a good reason. With its native integration into widely used applications like Outlook, Loop has the potential to transform daily workflows and communication, especially for teams needing real-time collaboration. For MSPs, this new tool…
Granting Access To Google Search Console
In this post we’ll show a brief overview of how to grant access to Google Search Console to a 3rd party marketing provider. What Is Google Search Console? Google Search Console is a product that allows you to get visibility into the search engine performance of your website as Google sees it. It allows you…
Granting Access To Google Tag Manager
In this post we provide you with a brief overview of Google Tag Manager and show you how to grant us access to the platform as a 3rd party marketing partner so that we may administer the account on your behalf. What Is Google Tag Manager? Google Tag Manager is a tag management platform. Google…
Granting Access To GA4
In this post we will provide a brief overview of Google Analytics 4 (GA4) and show you how to grant access to a 3rd party marketing partner. What Is Google Analytics 4 (GA4)? Google analytics 4 or GA4 is the core web analytics platform that we use to measure your website traffic and analyze performance.…
The Ultimate Guide to Hiring an MSP Marketing Agency
Are you one of the many MSPs struggling to attract new clients consistently? According to research conducted by MSP Dojo, a leading MSP sales consulting firm, approximately 85% of MSPs generate fewer than 10 net new sales calls per year. This alarming figure highlights a widespread challenge in the industry: many MSPs are missing out…