Since 2018 We've Helped Brands Like These Generate More Than 36,000 Leads
And Generate More Than $10,000,000 in new revenue.
Is your website struggling with high bounce rates, slow load times, and poor search visibility?
Are technical issues like inefficient site architecture, bloated code, and unoptimized Core Web Vitals preventing your pages from ranking well?
Do you need a technical SEO strategy that enhances user experience, improves page speed, and helps search engines crawl and index your content effectively?
Tortoise and Hare specializes in creating high-quality browsing experiences that keep users engaged, reduce bounce rates, and improve rankings—so you can generate more leads and grow your business.
What Is Technical SEO?
Technical SEO ensures your website is built for peak performance, making it fast, accessible, and easy for search engines to understand. It focuses on the behind-the-scenes factors that impact rankings, like site speed, mobile usability, and search engine crawlability.
A well-optimized website not only ranks higher but also provides a smoother experience for users, reducing bounce rates and increasing conversions. Investing in technical SEO means creating a strong foundation that helps your site load quickly, function flawlessly, and stay competitive in search results—leading to better visibility, more traffic, and sustained business growth.
How Is Technical SEO Measured?
Google measures technical SEO performance largely through Core Web Vitals, which evaluate a website’s speed, responsiveness, and stability. These include Largest Contentful Paint (LCP) for load speed, First Input Delay (FID) for interactivity, and Cumulative Layout Shift (CLS) for visual stability. Websites that perform well on these metrics provide a better user experience and are more likely to rank higher in search results.
Another key measurement tool is Google PageSpeed Insights, which analyzes a website’s performance and provides a score based on Core Web Vitals and other technical factors like server response times, render-blocking resources, and overall site efficiency. A high PageSpeed Insights score indicates a well-optimized site that loads quickly, keeps users engaged, and meets Google’s technical standards for ranking.
Technical SEO Service Offerings
Some Impacts We've Made
North Florida MSP
10x Organic Search Traffic
Climb to #2 in market in search engine visibility
More Than Doubled Revenue, In Less Than 2 Years
Philly Area MSP
Tripled search impressions in one month.
6 figures of project revenue closed in year 1.
On track to double revenue in year 2 via steady MRR growth from inbound leads.
Vancouver CA MSP
Tripled search impressions
2-4 inbound leads per month via SEO.
200+ first page keywords
With Our Technical SEO Agency You Can..
Rapidly Expand Your Website Traffic
When done correctly, Technical SEO enhances your website’s performance, leading to faster load times, smoother navigation, and a better overall user experience. Optimizing for Core Web Vitals, mobile usability, and efficient indexing ensures search engines can easily understand and rank your content. A technically sound site encourages more clicks, longer browsing sessions, and lower bounce rates—all positive engagement signals that help improve rankings. By eliminating performance bottlenecks and creating a seamless browsing experience, technical SEO drives more organic traffic, higher engagement, and sustained visibility in search results.
Attract Backlinks,
Gain Authority,
Rank Higher
Websites with a strong technical foundation and optimized site structure are better positioned to attract high-quality backlinks and improve search rankings. By ensuring fast load times, clean code, and efficient crawlability, technical SEO makes it easier for search engines to index your content and for users to navigate your site—boosting engagement and credibility.
A well-structured internal linking strategy enhances authority distribution across key pages, which helps pages across your site rank higher and generate more traffic. With the right technical optimizations, your site benefits from stronger rankings, increased organic traffic, and sustained search visibility.
Become A Formidable Competitor
In today’s search landscape, if your technical SEO isn’t dialed in, you’re not even in the race. Slow load times, indexing issues, and poor site structure silently push you down the rankings while competitors with optimized sites dominate search results. Google prioritizes fast, user-friendly, and technically sound websites—without that foundation, your content and marketing efforts won’t reach their full potential. Investing in technical SEO isn’t optional if you want to compete at a high level. It’s the difference between ranking at the top vs. sending traffic to your competitors.
Frequently Asked Questions About Technical SEO
Technical SEO focuses on optimizing a website’s backend infrastructure—ensuring it is fast, crawlable, and indexable by search engines. It deals with site architecture, Core Web Vitals, indexing, and structured data. Traditional SEO, on the other hand, includes on-page SEO (content optimization, keyword targeting) and off-page SEO (backlinks and authority building). Without strong technical SEO, even well-optimized content may struggle to rank.
If your website is slow, struggling to rank, or has indexing issues, you may need technical SEO. Common signs include high bounce rates, pages not showing up in search results, and slow load times. An SEO audit can reveal hidden problems affecting your site’s performance.
Technical SEO helps increase organic traffic, lower bounce rates, and improve conversions by providing a seamless user experience. ROI from investments can be subtle and oftentimes technical SEO is an unfortunate toll businesses have to pay to compete at a high level on search engines.
Results vary depending on your website’s current condition and the level of optimization needed. Improvements in site speed and usability can show quick gains, but significant ranking improvements typically take three to six months as search engines recrawl and reindex your site.
Google prioritizes fast, secure, and user-friendly websites. By optimizing performance, eliminating indexing issues, and improving site structure, technical SEO helps search engines understand and rank your content more effectively—leading to higher rankings and increased organic traffic.
Think of technical SEO as a tiebreaker, if you're always losing the tiebreaker to your competitors you're always losing on search.
Technical SEO focuses on your website’s infrastructure (speed, crawlability, security), while on-page SEO deals with optimizing content (keywords, metadata, formatting). There is overlap and both are essential, since without strong technical SEO, even well-optimized content may struggle to rank.
Our SEO retainers start at $4,000 and go up from there.
Technical SEO Agency Reviews
Apply Now For A Free
Technical SEO Consultation
We offer free 1-hour digital marketing consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you.