Since 2018 We've Helped Brands Like These Generate More Than 36,000 Leads
And Generate More Than $10,000,000 in new revenue.
Are You Tired of Wasting Money on Google Ads?
You’ve likely heard how effective Google Ads can be, but if you’ve tried it yourself or even hired an agency, you might still be underwhelmed by the results. For many SaaS businesses, wasted ad spend and underperforming campaigns are common pain points.
At Tortoise and Hare Software, we specialize in building and managing high-performing Google Ads campaigns tailored to the SaaS market. Since 2018, we’ve helped fast-growing SaaS companies generate thousands of leads and millions in annual recurring revenue. If you're ready to scale, we’re here to help.
Ad Spend Managed
New Revenues Generated
Leads Generated
Why Choose Tortoise and Hare for SaaS Google Ads Management?
We’re not just another Google Ads agency. Our expertise is laser-focused on the SaaS industry, enabling us to understand the unique challenges and opportunities of marketing subscription-based software solutions.
- Industry-Specific Expertise: We’ve spent years fine-tuning strategies for SaaS companies, from demand generation to user acquisition and retention.
- Data-Driven Results: Every campaign is backed by in-depth data analysis to optimize for conversions and ROI.
- Expert Marketers with Technical Skills: Our team combines SaaS marketing expertise with technical acumen to create campaigns that attract qualified leads and move them down the funnel.
At Tortoise and Hare, we know that selling software requires more than generic marketing—it demands strategic, conversion-driven advertising tailored to your audience.
Our Customers Say It Best
How Much Does Ad Account Management Cost?
We charge an account management fee of 20% of monthly ad spend with a $500 minimum retainer fee. For example:
$10,000/month Ad Spend * 20% =
$2,000 Management Fee
Total Monthly Expenditure: $12,000
What's Included In Account Management?
Each month we'll get together on a Microsoft Teams video call and:
- Review the prior month's performance
- Discuss any changes in strategy
- Discuss any opportunities for improvement
- Answer any questions you may have.
Call durations are typically an hour at the beginning of the month.
We develop custom reports using Google Data Studio and a set of premium reporting add-ons. These simplify reporting and help executives better understand account performance.
We'll set up your advertising campaigns with the optimal settings and structure for the characteristics of your account and budget. As your campaigns evolve we will restructure as necessary and keep your campaigns performing optimally as new features are added and removed by Google.
Writing effective ad copy is an art as much as it is a science. Running effective ad campaigns requires a lot of copywriting. A single responsive search ad has 15 headlines with a maximum 30 characters and 4 descriptions with a maximum of 90 characters.
See: Best Practices For Writing Responsive Search Ads
Writing effective ads improves your quality scores and saves you money on your bids.
We check in on ad accounts multiple times per week to look for potential negative keyword candidates. Negative keywords allow you to stop bidding on search queries with keywords that may not be relevant to your business. This is an important part of running successful campaigns.
Negative keywords have multiple match types and can be applied at multiple levels within your account, therefore there is a critical thinking element when using them and knowing how to apply them properly.
As we work within your account and your landing pages we'll develop audience segments for targeting, re-targeting, and excluding. New audience targeting options are regularly being added and removed by Google and it takes time to discover the right mix of audience segments for your campaigns.
Proper conversion tracking is one of the most important elements of running successful ad campaigns. Google Ads uses machine learning and without collecting the right data your bids will be set on random guesses rather than data-driven insights. This leads to wasted money and increased advertising costs.
If phone calls are important to your business we'll install and configure call recording software to help track phone call conversions, manage lead quality, and help improve your sales process.
We'll use specialized software to capture heatmaps and screen recordings of interactions with your landing pages in order to optimize conversion rates and make sure your landing pages are not acting as a barrier to lead generation.
Display
Reach over 90% of the internet by advertising on the Google Display Network (GDN).
Book A Free Consultation
We offer free 1 hour consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you. Choose a time on the scheduling link below and video conferencing details will be mailed to you along with the event invitation.