MSP | IT | Cybersecurity | Software Dev | SaaS | B2B
Do you want to add high intent leads to your pipeline and have relevant sales conversations with people actively considering changing providers? Are you running Google Ads but your campaigns aren't performing? Do you have extra capital but not a lot of time? Are you trying to spur growth in a hurry?
Google Ads provides near unmatched opportunity to reach buyers at the right time and timing is one of the most difficult aspects to get control of with advertising and marketing efforts. For a technology business Google Ads is an all but essential channel to include in your marketing mix.
At Tortoise and Hare, running Google Ads campaign is one of our core focuses and one we've established a reputation for via running successful campaigns.
Google Ads is a collection of advertising networks such as the search network, display network, and the video network.
Google Ads allow you to run multi-format ads across influential digital properties like Google, Gmail, YouTube, Gemeni, and a vast collection of websites that have opted in to adsense display advertising or struck advertising partnerships with Google.
For technology companies, Google Search ads (formerly known as Adwords) are the first stop and primary focus of Google Advertising efforts.
We primarily work with SaaS companies doing $2,000,000+ in ARR and have ad budgets in the $5,000-$25,000 per month range.
Our core customer segment is managed IT service providers, but we also partner with SaaS companies, cybersecurity firms, and other related B2B technology businesses.
We look for teams with meaningful growth goals who want to get their message in front of the right buyers and maximize their lead generation potential through Google advertising.
Google search campaigns offer the unmatched ability to reach people at the most critical moments of their buying journey. When they are searching for providers on high intent keywords like:
These types of high intent commercial keywords are difficult and sometimes infeasible to reach customers on via SEO and the only realistic path to getting consistent visibility on them for many companies is to buy placements via Google Search advertising campaigns. People spend a lot of money on Google Ads, because they work.
Our agency has managed millions of dollars of paid advertising spend for SaaS company brands. We know what types of keywords convert on Google, and how to tune Google Ads campaigns such that they get consistent coverage on searches that matter.
We also have more than a dozen pre-built ready to deploy negative keyword lists that save you money out the gate, and defined processes for minimizing waste from there.
Our clients come to us to fast track advertising performance so they can skip the agonizing and expensive process of learning these lessons the hard way.
We've heard feedback from our clients that the experience working with other agencies is to do a one time setup and then wish them good luck, before disappearing into a black hole of retainer payments and no results.
At Tortoise and Hare we are active account managers who continuously work to improve performance. We take our commitment to act as your growth partners seriously and that means taking special care with your Google advertising budget.
We don't just set your company up in an instance of Agency Analytics with a recurring automated monthly email and call it a day. We take extra care with monthly reporting sessions, custom Looker studio reports, and robust call tracking with CallRail.
We send you links to leads every month that show the exact leads that came in via calls and form submits that illustrate sources channels, keywords, landing pages that converted, and any other available data that helps you understand your advertising performance. We then walk you through everything on a Microsoft Teams call.
Many of our customers see results in their first month of advertising with increasing performance over time. We've managed over 1.5 million in B2B technology ad spend and have helped our customers source new sales leads from PPC and bootstrap the success of their PPC efforts into tackling more efficient long term channels like search engine optimization.
PPC is largely a traffic driver. Your website and it's landing pages are what seal the deal though. We won't accept customers that we don't think have websites or landing pages capable of capitalizing on PPC advertising efforts - or are willing to put the foundations in place to launch successful PPC campaigns.
Yes, we help you write advertising copy that is gripping and persuasive and is designed to drive clicks to your landing pages.
Yes we help you with creative design, but our designs are restricted to single image formats. You are welcome to provide carousels, images, vidoes, or other types of creative and we will load them into your campaigns on your behalf.
These guys are great!! Tortoise and Hare did an incredible job enhancing our Google Ads, reduced CPC, increased impression share, and we went from 1-2 conversions to 4-6 per month on a lower budget thanks to their work. We have been through many "experts" in the MSP marketing industry and nobody comes close to the expertise and professionalism as TNHS. Looking forward to working with them on SEO for our MSP company website next. Thank you Hunter and team!!
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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