Since 2018 We've Helped Brands Like These Generate 35,000+ Leads
And Generate More Than $10,000,000 In Marketing Sourced Revenue
You are here: Home » Cybersecurity Marketing Services » Pay Per Click Advertising For Cybersecurity »
Are You Tired of Wasting Money on Google Ads?
You know how critical lead generation is in the competitive cybersecurity market. Maybe you’ve heard how effective Google Ads can be or even worked with agencies in the past, but the results haven’t met your expectations. If your campaigns are underperforming, you’re likely wasting budget without reaching the right audience.
At Tortoise and Hare Software, we understand the challenges cybersecurity businesses face when it comes to marketing. Since 2018, we’ve helped clients in the tech and cybersecurity industries generate tens of thousands of leads and millions in revenue. We know how to drive results and help you scale with Google Ads.
Ad Spend Managed
New Revenues Generated
Leads Generated
Why Choose Tortoise and Hare for Cybersecurity Google Ads Management?
We specialize in helping cybersecurity companies create high-impact Google Ads campaigns that deliver real results. Cybersecurity is a unique industry, and your advertising needs to reflect that. Our deep experience in this space ensures that your campaigns reach decision-makers and generate leads that convert.
- Industry Expertise: With years of experience in cybersecurity marketing, we understand the nuances of your audience and their buying behavior.
- Data-Driven Campaigns: We use analytics and insights to continuously optimize campaigns for better performance.
- Specialized Team: Our experts have a deep understanding of the cybersecurity sector, combining marketing strategy with technical knowledge.
At Tortoise and Hare, we focus on crafting ROI-driven campaigns designed specifically for cybersecurity companies.
Our Customers Say It Best
How Much Does Ad Account Management Cost?
Retainers start at $1,500 month which covers up to $5,000/month in ad spend plus some of the other overhead associated with maintaining a client relationship.
Additional ad spend billed at 20% of ad in spend in $2,500/month increments.
What's Included In Account Management?
Each month we'll get together on a Microsoft Teams video call and:
- Review the prior month's performance
- Discuss any changes in strategy
- Discuss any opportunities for improvement
- Answer any questions you may have.
Call durations are typically an hour at the beginning of the month.
We develop custom reports using Google Data Studio and a set of premium reporting add-ons. These simplify reporting and help executives better understand account performance.
We'll set up your advertising campaigns with the optimal settings and structure for the characteristics of your account and budget. As your campaigns evolve we will restructure as necessary and keep your campaigns performing optimally as new features are added and removed by Google.
Writing effective ad copy is an art as much as it is a science. Running effective ad campaigns requires a lot of copywriting. A single responsive search ad has 15 headlines with a maximum 30 characters and 4 descriptions with a maximum of 90 characters.
See: Best Practices For Writing Responsive Search Ads
Writing effective ads improves your quality scores and saves you money on your bids.
We check in on ad accounts multiple times per week to look for potential negative keyword candidates. Negative keywords allow you to stop bidding on search queries with keywords that may not be relevant to your business. This is an important part of running successful campaigns.
Negative keywords have multiple match types and can be applied at multiple levels within your account, therefore there is a critical thinking element when using them and knowing how to apply them properly.
As we work within your account and your landing pages we'll develop audience segments for targeting, re-targeting, and excluding. New audience targeting options are regularly being added and removed by Google and it takes time to discover the right mix of audience segments for your campaigns.
Proper conversion tracking is one of the most important elements of running successful ad campaigns. Google Ads uses machine learning and without collecting the right data your bids will be set on random guesses rather than data-driven insights. This leads to wasted money and increased advertising costs.
If phone calls are important to your business we'll install and configure call recording software to help track phone call conversions, manage lead quality, and help improve your sales process.
We'll use specialized software to capture heatmaps and screen recordings of interactions with your landing pages in order to optimize conversion rates and make sure your landing pages are not acting as a barrier to lead generation.
Where Can My Company Advertise?
Display
Reach over 90% of the internet by advertising on the Google Display Network (GDN).
Book A Free Consultation
We offer free 1 hour consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you. Choose a time on the scheduling link below and video conferencing details will be mailed to you along with the event invitation.