IT Marketing Coordinator

Location: Remote

Employment Type: Full Time

Salary Range: $35,000-$75,000 USD Depending On Experience

About Us

Tortoise and Hare Software is a dynamic marketing agency focused on supporting mid-sized Managed IT Service Providers (MSPs) scale their businesses, maximize revenue, and increase market value for potential acquisition. Our team specializes in high-performance digital marketing strategies, from SEO and pay-per-click (PPC) campaigns to content marketing and analytics, helping MSPs achieve sustainable growth. We have extensive experience managing ad spend, generating exceptional ROI, and helping MSPs reach their business goals.

As we continue to grow, we are looking for a Marketing Coordinator who understands the complexities of information technology marketing and is excited to help our clients execute effective campaigns that generate new business opportunities for our clients.

Position Overview

The MSP Marketing Coordinator will assist in planning, executing, and measuring marketing campaigns for our MSP clients. You’ll collaborate with internal teams, vendors, and clients to ensure that all projects are delivered on time and meet performance goals. This role is ideal for a marketing professional with a background in B2B technology or MSP services who is looking to deepen their experience in the high-growth world of managed IT services marketing.

Key Responsibilities

• Campaign Management: Coordinate the execution of digital marketing campaigns, including SEO, PPC, email marketing, and social media.
• Content Creation & Coordination: Work with content writers, designers, and developers to produce and distribute content that resonates with MSP audiences (eBooks, whitepapers, blogs, case studies, etc.).
• Analytics & Reporting: Track and analyze the performance of campaigns and report KPIs, making data-driven recommendations for optimization. You’ll configure conversion tracking and ensure analytics platforms are accurately tracking user behavior.
• Project Coordination: Maintain detailed timelines and ensure marketing initiatives are completed on schedule. Communicate progress regularly to clients and internal teams.
• Market Research: Stay up to date on MSP industry trends and competitors to suggest new marketing strategies that keep our clients ahead of the curve.
• Ad Spend Oversight: Assist with managing paid advertising campaigns (Google Ads, LinkedIn, etc.), ensuring they are optimized for maximum return on investment.
• Performance Audits: Help perform SEO and PPC audits on client websites and ad accounts, identifying areas for improvement.

Qualifications

• Experience: 2+ years of marketing experience, ideally within the B2B technology sector or working with MSPs or IT service companies.
• Education: Bachelor’s degree in Information Technology, Computer Engineering, or a related field (preferred but not required if experience is sufficient).
• Technical Proficiency: Rock solid understanding of leveraging Microsoft Office products (Word Excel PowerPoint), understanding of a portfolio of commonly used marketing software products (Google Marketing products, SEO Software, CRM Systems, Digital Advertising Platforms, Project Management Software, WordPress)
• Analytical Skills: Proficiency in Google Analytics, conversion tracking, and performance reporting to assess campaign success.
• Project Management: Strong organizational skills and the ability to manage multiple client campaigns simultaneously.
• Communication: Excellent written and verbal communication skills to collaborate with internal teams and engage with clients effectively.
• Attention to Detail: Ability to manage the nuances of multiple campaigns, ensuring no detail is overlooked.

Bonus Skills

• Previous experience working at a Managed IT Service Provider or familiarity with MSP business models.
• Basic understanding of web development, CMS (WordPress), or HTML/CSS/JavaScript.

What We Offer

• Competitive salary and benefits package.
• Opportunity to work with industry-leading MSPs and cutting-edge marketing technologies.
• Professional growth opportunities, with the chance to jump in to a promising high growth sector, and at a fast growing company.
• A supportive and collaborative work environment where your contributions are valued.
• Remote flexibility and good work life balance

Apply Now