Your website is your business's primary owned marketing asset and one of the few places you'll have direct control over the customer experience that you create. It's critically important that you get it right.
We've analyzed hundreds, if not thousands of websites of leading competitors in technology markets and seen what they have in common. No B.S. crisp messaging, minimal bugs, and non obstructive UIs go a lot further than hyper artistic statements that convolute buying experiences.
We take a less is more approach and focus on creating clean minimalist websites that execute the fundamentals to perfection. We focus on building visually competitive websites with clear messaging, consistent spacing, cross browser compatibility, mobile friendliness, and an easy path to converting into a new lead generated.
Is your company coasting on fumes with the same C-tier website that helped you limp past the 7-figure barrier?
Are you shopping for a provider that can help you gear up for that next stage of growth and put in a website that can help your company go from 2 to 10 million+ in ARR?
Do you feel like you have a website in place that checks boxes, but lacks that premium feel that reflects the level of service and support your company provides to its customers?
Are SEO and Google Ads a key part of how you bring in new leads and customers and you need a provider that understands how to maintain that momentum with your new website build?
Tortoise and Hare can help.
We start off by getting website branding alignment on aspects like color schemes, typography, brand accents, or other visual elements that are core to your brand.
We use a set of web design tools that help you build out branding and color schemes for your primary colors, accent colors, and neutrals that align with well known design principles and color theory.
We have a process to extract your core messaging and important business information that we can use to train our in-house AI models that help us generate high quality copywriting outputs on your behalf.
We feed these structured outputs into custom GPTs that help us streamline the process of getting your website built in a timely fashion and for a competitive price.
Building a new website is one of the best times to restructure your website from a flattened URL structure to a more defined hierarchy with pillar pages and internal linking structures.
We help you identify core page needs, what can be kept, what can be retired, and what needs 301 redirects to preserve SEO value and prevent a bunch of broken links and 404s.
We migrate your website from it's production home to a high performance staging site where you can follow along on build progress and provide feedback as the new build progresses.
We then switch off your current technology stack, retire unnecessary plugins and drop in our SEO optimized set of lean plugins and page builders that keep SEO, security, and anti-spam concerns in mind.
We start by building the main components that are going to be on every page of your website: the header and the footer. These are critically important to get right and are a great way to make sure nothing was missed in the sitemap.
We also build out templates for certain special pages on your site. These templates apply to multiple pages on the site, such as blog posts, and are a good way to show some quick progress for large portions of the site to company leadership.
Once we have some of the outer areas of the site built and the core building blocks for your landing pages we proceed to building out the inner landing pages on your site. These includes things like:
Once we have inner landing pages built we turn focus to the two most important pages on your website: the home page and the about page. These pages don't typically fit into any form of repeatable structures and often times need to link to inner landing pages. Since they are completely custom and are critically important, it usually makes sense to build them last.
Once we have the final website ready it's time to start installing pixels, setting up conversion tracking, integrating with your CRM, installing Call Tracking software and connecting any other 3rd party platforms to your website.
At this point your website is ready to launch! We help you migrate your website to a hosting platform of your choice, or we can also host and maintain your site for you as well. Once the website has been deployed to production we have a launch process to verify that staging URLs have been replaced, integrations are functioning, your forms are working, and your website is ready to start generating more inbound leads.
For a basic 5 page website, we have built and launched a website in as little as 24 hours! However a standard website project is one month long. More sophisticated projects take longer depending on scope.
Pricing for websites starts at $5,000. We deliver high quality work and our website builds are part marketing and branding exercise and part website build.
Hosting for the website is included for one year after purchase as part of your website build. You may opt to host your website instead and we will deliver it to a destination of your choice.
Once your website is accepted and delivered to it's final destination the project is over. We provide website support on an hourly basis or you can opt for a website support plan.
Hunter was great to work with. He over-delivered on our website redesign. He needed minimal time to learn about my business and the aspects that I wanted to highlight on my website. I will be working with Tortoise and Hare Software again for future website design.
Hunter and his team at Tortoise & Hare have always provided the highest level of support and help with our Website. If you are looking for a professional team to make your company look good you have come to the right place.
My company benefited from my experience with Hunter. He helped me rebuild my website to dramatically increase my web traffic. The best part of working with him was how freely he shared his depth of knowledge about marketing my services on the web.
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