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SEO Focused Websites That Help Mid-Market Tech Companies Gear Up For The Next Stage Of Growth

We help technology businesses roll out visually competitive websites that are optimized for online marketing and inbound lead generation.
Since 2018 We've Helped Brands Like These Generate 35,000+ Leads
And Generate More Than $10,000,000 In Marketing Sourced Revenue
saas ppc advertising customer logo
saas paid search advertising customer logo
washington dc msp google ads management customer logo
saas seo strategy project customer logo
msp seo and google ads customer with high website traffic logo
cyber security startup that's a ppc advertising customer's logo
local seo for it company customer logo
eugene oregon it company that's a paid search advertising customer's logo
vancouver canada based it managed it service provider that's a full service msp marketing customer's logo
new jersey it company that's an MSP marketing customer's logo
philadelphia msp that's a local seo customer's logo
msp running nationwide ppc advertising campaign strategy logo
msp marketing marketing strategy customer that narrowed focus to the legal sector's logo
msp marketing website development customer logo
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Your Website Is Your Brand's Most Valuable Marketing Asset

Your website is your business's primary owned marketing asset and one of the few places you'll have direct control over the customer experience that you create.  It's critically important that you get it right.

We've analyzed hundreds, if not thousands of websites of leading competitors in technology markets and seen what they have in common.  No B.S. crisp messaging, minimal bugs, and non obstructive UIs go a lot further than hyper artistic statements that convolute buying experiences.

We take a less is more approach and focus on creating clean minimalist websites that execute the fundamentals to perfection. We focus on building visually competitive websites with clear messaging, consistent spacing, cross browser compatibility, mobile friendliness, and an easy path to converting into a new lead generated.

Is Your Website No Longer Feeding Your Company's Growth Goals?

Is your company coasting on fumes with the same C-tier website that helped you limp past the 7-figure barrier?

Are you shopping for a provider that can help you gear up for that next stage of growth and put in a website that can help your company go from 2 to 10 million+ in ARR

Do you feel like you have a website in place that checks boxes, but lacks that premium feel that reflects the level of service and support your company provides to its customers?

Are SEO and Google Ads a key part of how you bring in new leads and customers and you need a provider that understands how to maintain that momentum with your new website build?

Tortoise and Hare can help.

people acting hungry, illustrating the concept of a website not feeding a company's growth goals

Before You Start Your Website Project,
Contact Tortoise and Hare

High performance websites, built to generate leads online.

Visually Appealing Minimalist Websites

You don't have to compromise a visually appealing experience for the sake of SEO. We build lightweight sites without the bloat that still look great.

Custom Branding And Messaging

This isn't a get what you get solution provider's offering. We drop in to your brand, your messaging, and your goals and work as your agent.

Inbound Lead Generation Focused

We don't let creativity and art get in the way of generating revenue. We understand that websites are an investment that need an ROI.

Search Engine Optimzed Websites

Tech companies typically generate 40-70% of inbound lead volume from search engines and AI platforms. We bake SEO into the build.

Blazing Fast Load Times On All Devices

We build WordPress websites that can typically score 90+ page speed scores on both desktop and mobile. User experience is top of mind.

Developer And Marketer Friendly

Our websites are both developer and marketer friendly. Robust power and the ability to make self service edits in one website offering.

Integrated With CRMs And Call Tracking

Our websites can seamlessly integrate with your CRM through webhooks or Zapier integrations for streamlined marketing ops.

Connected To Ad Platforms And Pixels

We can help you get your website connected to advertising pixels on platforms like Meta, LinkedIn, Google, Reddit. Ad-spend ready websites.

Robust Conversion Tracking & Analytics

We understand how to build websites with conversion tracking and audience building in mind. Full GA4, GTM, and Ad Platform support.

Our Website Build Process

Learn more about the process we follow to build out your website and set you up for success.

Website Branding Alignment

We start off by getting website branding alignment on aspects like color schemes, typography, brand accents, or other visual elements that are core to your brand.  

We use a set of web design tools that help you build out branding and color schemes for your primary colors, accent colors, and neutrals that align with well known design principles and color theory.

reviewing website branding before beginning a build
reviewing website messaging before beginning copywriting

Website Messaging Alignment

We have a process to extract your core messaging and important business information that we can use to train our in-house AI models that help us generate high quality copywriting outputs on your behalf.  

We feed these structured outputs into custom GPTs that help us streamline the process of getting your website built in a timely fashion and for a competitive price.

 

Site Mapping And Website Structure Planning 

Building a new website is one of the best times to restructure your website from a flattened URL structure to a more defined hierarchy with pillar pages and internal linking structures.

We help you identify core page needs, what can be kept, what can be retired, and what needs 301 redirects to preserve SEO value and prevent a bunch of broken links and 404s.

collaborating on website template designs
brand character running with a website, illustrating a website migration

Migration To Staging Infrastructure

We migrate your website from it's production home to a high performance staging site where you can follow along on build progress and provide feedback as the new build progresses.

We then switch off your current technology stack, retire unnecessary plugins and drop in our SEO optimized set of lean plugins and page builders that keep SEO, security, and anti-spam concerns in mind.

Header, Footer, And Template Design

We start by building the main components that are going to be on every page of your website: the header and the footer.  These are critically important to get right and are a great way to make sure nothing was missed in the sitemap.  

We also build out templates for certain special pages on your site.  These templates apply to multiple pages on the site, such as blog posts, and are a good way to show some quick progress for large portions of the site to company leadership.

  • Main blog template
  • Tag and category archive templates
  • Single post template
  • Site search template
  • 404 template
  • Core building blocks for inner landing pages

 

collaborating on website template designs
web developer building some of the inner landing pages on a new website

Inner Landing Page Builds

Once we have some of the outer areas of the site built and the core building blocks for your landing pages we proceed to building out the inner landing pages on your site.  These includes things like:

  • Core service pages
  • Location pages
  • Industry pages
  • Primary CTA page
  • And more!

Home And About Page Builds

Once we have inner landing pages built we turn focus to the two most important pages on your website: the home page and the about page.  These pages don't typically fit into any form of repeatable structures and often times need to link to inner landing pages. Since they are completely custom and are critically important, it usually makes sense to build them last.

 

web developer working on building out a website homepage
brand character connecting integrations like a crm to a website

Advertising, Analytics, and Platform Integration Installations

Once we have the final website ready it's time to start installing pixels, setting up conversion tracking, integrating with your CRM, installing Call Tracking software and connecting any other 3rd party platforms to your website.  

Launch And Quality Assurance

At this point your website is ready to launch! We help you migrate your website to a hosting platform of your choice, or we can also host and maintain your site for you as well.  Once the website has been deployed to production we have a launch process to verify that staging URLs have been replaced, integrations are functioning, your forms are working, and your website is ready to start generating more inbound leads.

 

toasting the success of a new website build and launch

Website Development Pricing And Packages

Website pricing is directional and is customized to clients based on specific needs.

Frequently Asked Questions About Our
Website Development Services

For a basic 5 page website, we have built and launched a website in as little as 24 hours!  However a standard website project is one month long.  More sophisticated projects take longer depending on scope.

Pricing for websites starts at $5,000.  We deliver high quality work and our website builds are part marketing and branding exercise and part website build.

Hosting for the website is included for one year after purchase as part of your website build.  You may opt to host your website instead and we will deliver it to a destination of your choice.

Once your website is accepted and delivered to it's final destination the project is over.  We provide website support on an hourly basis or you can opt for a website support plan.

Stop Wasting Time And Start Building The Site That Will Meet Your Company's Growth Goals

Get started with your website project today. Reach out to Tortoise and Hare and learn how we can support taking your company into the next growth chapter.

See What Customers Have To Say About Working With Our Web Development Agency

testimonial

Hunter was great to work with. He over-delivered on our website redesign. He needed minimal time to learn about my business and the aspects that I wanted to highlight on my website. I will be working with Tortoise and Hare Software again for future website design.

D.V.
Principal ERP Consultant
testimonial

Hunter and his team at Tortoise & Hare have always provided the highest level of support and help with our Website. If you are looking for a professional team to make your company look good you have come to the right place.

J.N.
Owner, Local Distillery
testimonial

My company benefited from my experience with Hunter. He helped me rebuild my website to dramatically increase my web traffic. The best part of working with him was how freely he shared his depth of knowledge about marketing my services on the web.

M.A.
Founder, Food Safety Training Company

Some Impacts We've Made

North Florida MSP

  • More Than Doubled Revenue, In Less Than 2 Years
  • 10x Organic Search Traffic
  • Climb to #2 in market in search engine visibility

Philly Area MSP

  • Tripled revenue in ~2 years
  • Helped cross 7 figure revenue barrier
  • 40% search engine market share in major Philly suburb

Vancouver CA MSP

  • Tripled search impressions
  • 2-5 inbound leads per month via local SEO.
  • 200+ first page keywords

Cyersecurity SaaS

  • Campaign sourcing 30 Emails leads/month
  • Campaign sourcing 10 demos booked/month
  • Helped reach major funding milestone in high rate environment

Ecommerce SaaS

  • Helped add 1.5 million in revenue in 1 year via Google Ads.
  • Supported Launch Of New Upmarket Brand
  • Managed $25,000/month ad budget

South Florida MSP

  • Helped Add 60k+ MRR In One Year Via Google Ads
  • Helped Create Pipeline Of 5-25 Leads Generated Per Month
  • Supported New Website & Brand Launch

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Years In Business

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Full Website Builds

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Landing Pages Built

$ +

Ad Spend Managed

$ +

Revenue Generated For Clients

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Satified Customers

Website Development Case Studies

Browse some of our select website development studies below:

Apply Now For A Free
Website Development Consultation

We offer free 1-hour digital marketing consultations via a Microsoft Teams video conference to discuss your pain points and determine if Tortoise and Hare Software is the right fit for you.

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