MSP | IT | Cybersecurity | Software Dev | SaaS | B2B
Every lead costs you time, effort, and marketing dollars, so why let them fade into the void after just one touchpoint?
As a managed service provider, you’ve likely invested in lead generation maybe through paid ads, SEO, or referral partnerships. But what happens next?
If you’re not systematically following up, you’re wasting the money you've spent on lead generation. Inconsistent communication means your prospects forget you, turn cold, or worse, end up with a competitor who showed up in their inbox at just the right moment.
Ask yourself: how many leads are sitting idle in your CRM right now? How many promising conversations never turned into closed business? Those aren’t dead leads. They’re neglected leads. And neglect is expensive. Email marketing is shown to produce a up to a 38x ROI because you are primarily marketing to people who are already interested. Don't forfeit this opportunity.
It’s time to stop starting from scratch every quarter. A well-run email marketing system ensures that every lead is followed up with consistently, professionally, and automatically. No more ghosting. No more manual effort. Just strategic, sequenced communication that turns cold leads into warm conversations and warm conversations into closed deals.
In our experience, email marketing means different things to different MSPs. Here at Tortoise and Hare, we define email marketing as the process of staying in consistent contact with prospects and clients through strategic messaging delivered directly to their inbox.
Email gives MSPs a direct channel to nurture relationships over time, long after a prospect downloads a resource, attends a webinar, or has an initial conversation.
It is not just about sending emails. It is about staying present in your market so leads continue moving closer to a managed services agreement, and existing clients are reminded to refer other businesses when the opportunity comes up.
We primarily work with managed IT service providers doing $2,000,000+ in ARR who have an existing contact database and want to turn it into a consistent source of pipeline.
We look for MSP teams with meaningful growth goals who want to stay in front of the right buyers, nurture leads over time, and maximize referrals and revenue through strategic email marketing.
Managed IT services buyers make decisions over time, not all at once. They research, ask for referrals, evaluate providers, and often revisit conversations months before signing an agreement.
Email marketing allows you to stay in front of prospective customers throughout that process. Whether someone downloaded a guide, attended a webinar, met your team at an event, or was referred by a client, email keeps the conversation going until they are ready to move forward.
It is one of the most effective ways to nurture long sales cycles, reinforce your expertise, and remind past and current clients to introduce you to other businesses that need support.
When managed correctly, email marketing becomes a reliable engine for nurturing qualified leads, driving referrals, and influencing revenue growth.
Most MSP email campaigns fail because they feel like noise instead of value. The difference is knowing how to structure messaging so people actually read, click, and engage.
We build content that earns attention in the inbox, using clear positioning, relevant topics, and a cadence that keeps your audience connected without overwhelming them.
The result is email marketing that gets consumed, builds trust over time, and moves buyers closer to a decision.
Because we work with MSPs across different markets, we have visibility into what messaging resonates, what offers generate engagement, and how buyer behavior is evolving.
We see patterns across campaigns, industries, and regions, which allows us to apply proven strategies instead of guessing. That insight helps your email marketing stay relevant and competitive.
You benefit from lessons learned across multiple MSP environments, not just isolated testing within your own database.
Email marketing should not be measured by open rates alone. For MSPs, what matters is how campaigns influence conversations, referrals, and signed agreements.
We provide clear reporting that connects engagement metrics to pipeline activity, so you can see how email supports lead nurturing, reactivation, and client generated opportunities.
The result is visibility into performance that helps you make informed decisions and invest confidently in continued growth.
No. We only work with opted-in contacts and existing databases. Our focus is nurturing prospects and staying engaged with current and past clients, not sending unsolicited outreach.
Yes. For MSPs, email is most powerful as a nurture and retention channel. It keeps your firm top of mind during long sales cycles and encourages referrals from clients who already trust you.
The most effective campaigns focus on education, cybersecurity awareness, common IT challenges, client stories, and reminders of the value you deliver. The goal is to build trust and reinforce expertise over time.
We measure engagement, database health, sales reactivation, referral activity, and how email supports pipeline progression. Success is defined by stronger relationships and revenue influenced over time.
Tortoise and Hare has been a key partner in our MSP's growth. Over the year's we've worked together they've helped our MSP dramatically increase our website traffic, and build a steady stream of leads sourced from our website and advertising efforts. Over that time, we've been able to raise our base customer size, build economies of scale to more efficiently service customers, and expand into new markets.
As a growing MSP, we knew that having the right marketing team was going to be a game-changer for our organization. AKAVEIL Technologies did a 180 after hiring Tortoise and Hare Software. Their strategy was in line with our business goals and objectives. In only two short months we started seeing major progress and net new leads. We are thrilled to have Hunter and his team on our side.
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