Inbound marketing is the process of designing a marketing strategy that results in customers coming to you to do business. This is in stark contrast to outbound techniques which rely on you or a sales team reaching out to prospects to educate them about your services. Most business owners are familiar with outbound tactics such […]
Nothing embodies the metaphor of the Tortoise and the Hare better than the relationship between SEM, SEO and PPC. Search engine marketing (SEM) is the practice of developing a market for search traffic to your website through long term organic growth using content marketing and search engine optimization (SEO) and short term Pay Per Click […]
There are a lot of business owners and executives out there who don’t understand the importance of online lead generation. In person networking is great way to generate leads and close new business, but it is not scalable. While highly effective, you are essentially trading time for money and your growth is limited by the time invested. As soon as you stop networking, the leads stop trickling in and referrals stop coming your way. Individual contributor level employees also aren’t typically driving in leads since their compensation structures aren’t aligned with the success of the company, at least not to an extent that they are personally motivated to sell. That’s why for organizations to continue growing they need to build an online lead generation funnel. One of the best ways to do this for new and seasoned digital advertisers alike is with pay per click advertising campaigns.