Why do I need a Privacy Policy?

Data privacy is a topic that is of growing concern to many consumers around the U.S. and you may have heard the term privacy policy a time or two in recent history but haven’t paid it much mind. If your just getting into digital marketing or are updating an existing marketing site you may be […]

What is Inbound Marketing?

Inbound marketing is the process of designing a marketing strategy that results in customers coming to you to do business. This is in stark contrast to outbound techniques which rely on you or a sales team reaching out to prospects to educate them about your services. Most business owners are familiar with outbound tactics such […]

WordPress Architecture For Beginners

I recently gave a talk at the WP Jax Meetup group on the WordPress Architecture for Beginners. This is a group I’ve been going to for about 9 months and have helped many people with WordPress related questions. Throughout that time I’ve noticed a ton of people tend to get really overwhelmed by files and […]

One Way Hash Functions and Data Privacy Compliance.

This article will discuss how a one way hash function can be used in the context of privacy compliance for regulations like the GDPR. Storing customer’s personal data is an inevitability for scaling businesses in today’s technical world. One way hash functions are a useful tool to store sensitive customer data such as passwords and […]

Search Marketing, Organic or Paid?

Nothing embodies the metaphor of the Tortoise and the Hare better than the relationship between SEM, SEO and PPC. Search engine marketing (SEM) is the practice of developing a market for search traffic to your website through long term organic growth using content marketing and search engine optimization (SEO) and short term Pay Per Click […]

Site Speed as a Competitive Advantage

Site speed is becoming a critical factor in the success of a business marketing website. It has become the most important ranking factor for SEO, is strongly correlated to bounce rate, and is one of the most important user experience factors on mobile devices. In this article I will discuss the importance of page speed, […]

8 Ways to Generate Referral Traffic Using Facebook

Business owners often struggle with how to convert Facebook engagement into leads and sales. In a digital sense your website is going to be your primary lead nurturing and conversion den. Certain businesses can convert directly on Facebook, but for many success on social will be dependent on generating referral traffic from Facebook to their […]

5 Ways to Grow Your Business in 2019

The rush of the holiday season is over and we are moving into what is typically a rest, recover, and rethink period for business owners. As consumers and businesses take a break to let their wallets recover during the early part of the year, it becomes a great time to think about 5 ways to grow your business in 2019.

Inventory Shrink Loss Prevention

I was recently talking to a prospect about a common warehousing problem that’s encountered, inventory shrink due to spoilage.  A lot of inventory shrink caused by spoilage for both perishable and non-perishable goods could be avoided by regular checks of inventory to ensure that it hasn’t been exposed to adverse conditions such as excess moisture […]

Cloud Development, Code Quality, and Cost Savings

Are you considering moving applications to the Cloud and questioning the readiness of your current development staff for such a move?  Well, rightfully so. In the Cloud realm, where everything costs a penny here and a nickel there, organizations are putting a fresh focus on cost.  When you pay for computing resources as you go instead of a flat […]