Educate Your Prospects
B2B software products are complex. In many cases, your prospects may not understand what your software does or how it can help them, even if they've heard of your brand. It's important to educate prospects on how your solution can help them. Educating prospects and creating marketing demand takes time and multiple touch points to warm a prospect up to the point where they are ready to move forward with a B2B software purchase.
We will help you design a marketing funnel that helps to educate your prospects over time and at multiple touch points across a customer journey via digital marketing and advertising. This is a key step in creating top of funnel demand and leads to nurture along in the process.
Increase Brand Awareness
Once you've got prospects in the top of funnel you've got to stay top of mind by increasing brand awareness. Even small scrappy companies can appear to be a lot larger than they are with retargeting campaigns across multiple social media sites, display advertising placements, and search engine queries. Increase brand awareness through B2B SaaS marketing efforts on multiple platforms to stay top of mind.
Present Compelling Offers
Once you've educated your prospects sufficiently about your product and the brand, it's time to send them an offer. If your solution meets their needs, it's just a matter of framing your offer correctly at the right time an at the right place. Building high quality landing pages with compelling offers and strong calls to action will generate new customers and grow the multiple on your SaaS business.
B2B SaaS Marketing Services
We offer a focused portfolio of digital marketing services aimed at helping generate leads, signups, demos, and other conversions for technology companies through content driven search marketing and media buys on select B2B platforms such as LinkedIn, Reddit, and Quora.
Content & SEO
Blog content to help you build traffic and educate
Paid media buys on various digital placements
High quality web and landing page development
Analytics & CRO
Measure the performance of your B2B SaaS Marketing
B2B SaaS Marketing Case Study
Read how we helped a B2B ecommerce SaaS provider significantly increase the number of customers acquired from their Google Ad spend and get more visibility into the performance of their campaigns in this case study.